Who Said it?
Lesson #7: Defining Persuasion.

I: Matching

Place the corresponding letter of the person on the right with the phrase on the left. There is one correct answer for each phrase, but a person may be used more then once.
 
  B   1. There are feelings, Logic, and credibility 
 
A) Dale Carnegie
  C   2. There are five steps in designing your master plan. 
 
B) Aristotle
  B   3. You have to connect with your audience. 
 
C) Roman Orator Cicero
  F   4. We want to influence your choice. G) Wallace Fortheringham 
 
D) Charles Larson
  D   5. Watch me persuade myself 
 
E) Kenneth Burke
  E   6. Talk to me in my own language, OK?! 
 
F) Brembeck and Howell
  A   7. Good fellow, you aren't going to convince anyone by arguing 
 
  E   8. I have resources of ambiguity, you will do what I say! 
 
  G   9. I didn't mean to influence them, they were eavesdropping 
 
 E   10. It takes two to tangle
 


II: Thinking abstractly

Think about what all of the people in section one are trying to convey. Using what you have learned about persuasion, and what you think is generally true, pick one of the statements below that you believe fits.
 

     


III: Concrete Solutions

Write a definition of persuasion in your own words. Your definition doesn't have to agree with what the people we studied say persuasion is.
 
 

Back to Lesson 7 Persuasion Overview Professional Development
This unit has been created by
Larry J. Colby
Eastern Michigan University
April 26, 2003
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