Communication Anticipation Guide
Lesson #1: Persuasion as a way of life.
Persuasion in Advertisement
 

Directions: Read each statement below. Based on what you know or what you believe, decided if the statements below are true or false. If you believe the statement is false, circle False. If you believe the statement to be true, circle True. If you are unsure, make an educated guess.
 
 
True False 1. Advertisements persuade through visual perception only.  
 
True False 2. Both the person doing the persuading and the person being persuaded have to be     involved in order for persuasion to work. 
 
True False 3. A fallacy fulfills a fantasy or want of the person being persuaded. 
 
True False 4. Repeating is a form of persuading. 
 
True False 5. When advertisements use reasoning or logic, the ad is stating a fact. 
 
True False 6. All ads are global. 
 
True False 7. Guilt can be used as a persuasive technique. 
 
True False 8. The distance you stand from someone sends a message. 
 
True False 9. Pathos is the giving of reassurance by patting someone on the back. 
 
True False 10. How someone else is treated can have an impact on your behavior. 
 
 
 
 
 

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 This unit has been created by
Larry J. Colby
Eastern Michigan University
April 26, 2003
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http://www.geocities.com/joey2_73
 
 
 
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