The Houston Chronicle November 04, 1999, Thursday 2 STAR EDITION SECTION: HOUSTON; Pg. 1 LENGTH: 524 words HEADLINE: THE ANIME INVASION; Japanese animation leaps from cult status to mainstream SOURCE: Staff, Wire services BYLINE: BRUCE WESTBROOK BODY: Anime - pronounced AH-ne-may - is a Japanese term adapted from the English "animation." But this serious brand of Japanese animation stands well apart. Not that many Americans are hip to its nuances. Here, anime's fans are largely limited to a cult following among teens and college students. To fans, anime is almost instantly recognizable by the way Japanese artists draw adult characters with oversized eyes. Yet in tone and content, anime ranges widely, unlike the kid-driven approach of most American animation. One dramatic example is "Princess Mononoke," opening Friday, an elaborate feature film directed by the genre's acknowledged master, Hayao Miyazaki. In contrast to its wondrous, adult-level adventure is "Pokemon," the children's power fantasy that began as a video game, morphed into a trading-card craze, is popular as a TV cartoon and will leap to the big screen with "Pokemon: The First Movie" on Wednesday. Beyond that are original animation videos - harshly violent and erotic anime films for adults, long a staple of private anime clubs and cultists around the world. Even such pornographic anime, called "hentai," usually fails to render its characters as recognizably adult. For this reason, parents are advised to inspect the boxes at video stores, which will usually state whether the film has violent or sexual content. All such work was spawned when anime arose amid Japan's postwar economic struggles. It was cheaper to tell stories in animation than as live-action films. Just as U.S. animation evolved from comic strips and cartoons, anime also has its roots in "manga," Japanese comic books that are as popular with adults as they are with children. The difference between American comics and "manga" is that the Japanese brand focuses on character development and story. Anime's themes are also less conventional than U.S. animated features. It's not uncommon for major characters to die or undergo transformations that render them evil. Even children's anime deals with complex ideas. The most popular anime tends to draw heavily from Asian folklore and symbolism, especially the ancient philosophies of Zen and Shinto and the martial arts. Many Americans got their first taste of anime in the 1960s when the series "Tetsuwan Atom" was dubbed - badly - with English voices and syndicated in the United States as "Astro Boy." In later years, anime series such as "Star Blazers" and "Speed Racer" also arose on television. In the past decade films such as "Akira" and "Ghost in the Shell" appeared in American theaters, while last year Disney issued "Kiki's Delivery Service" on video. Stone Bridge Press (www.stonebridge.com), which specializes in books about Japanese art and culture, has published a number of books on the subject, including Helen McCarthy's "Hayao Miyazaki: Master of Japanese Animation" ($ 18.95) and "The Anime Companion" by Gilles Poitras ($ 16.95). In Houston, Planet Anime, 2439 Times, offers anime video and books. Filmographies, essays and information also are plentiful on the Web. A good place to begin is the Anime Cafe, www.abcb.com. GRAPHIC: Drawings: 1.-2. San and Ashitaka are voiced by Claire Danes and Billy Crudup in the American version of Hayao Miyazaki's "Princess Mononoke." Below left is a character from Miyazaki's "Kiki's Delivery Service." (color)