The New York Times September 17, 1995, Sunday, Late Edition - Final SECTION: Section 2; Page 32; Column 2; Arts and Leisure Desk LENGTH: 309 words HEADLINE: Animie, Manga and Their Devoted Otakus Translate Into $60 Million in the U.S. BYLINE: By TY AHMAD-TAYLOR BODY: JAPAN'S PASSION FOR ITS COMIC BOOKS AND ANIMATED FILMS has taken hold in the United States. They have grown from an underground hobby for American collectors into a mini-industry that generated $10 million in comic book sales and $50 million in home video sales last year. In Manhattan, two stores that specialize in the comic books, known as manga, and home videos, or anime, have opened in the last two years: Zakka in SoHo (212-431-3961) and Anime Crash in Greenwich Village (212-254-4670). Ancillary merchandise like toy models and T-shirts account for $10 million in annual sales, said Marvin A. Gliecher, president of Manga Entertainment, a leading anime video distribution company in the United States. American fans take on the name otaku, shorthand in Japanese for fanatic. They pay $3 to $12 for each comic book, sometimes spending more than $500 a year, and $30 to $35 for videos. Many of these fans were born in the 1960's and 1970's and got their first taste of the art form from Saturday morning cartoons like "Kimba the White Lion" and "Speed Racer." The American otaku tend to know bits and pieces of Japanese picked up while watching the videos. One avid collector in New York, Mark C. Wilson, 24, said he had decided to study Japanese in college after becoming fascinated with anime's view of Japanese culture. Even the comics that have not been translated sell well, in part because there is little need for words; the artwork does the talking. One series, "Lone Wolf and Cub," about an itinerant samurai, has a wordless fight sequence that goes on, and on, for 30 pages. The book has sold more than six million copies since 1970. TY AHMAD-TAYLOR WHERE TO GO ANIME SOURCE PAGE http://www.yahoo.com/Entertainment/Comics/Anime/ MANGA VIDEO USA HOME PAGE http://spider.mdia.phillips.com/manga/ GRAPHIC: Chart: "Animation: Japanese or American? Anime has several features that separate it from its American counterpart. THE FACES: Japanese characters tend to look vaguely Caucasian, and most characters have perpetual bad-hair days. SPEECH: Is usually rendered using hiragana or katakana, two Japanese syllabic scripts. FACIAL EXPRESSIONS: Eyes tend to be oversized and are used to convey most expressions.