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The
Next Frontier

The next time you overhear a friend
or coworker chattering excitedly about SOHO, don't assume
that they are talking about New York. In today's business
world SOHO refers to "Small Office/Home Office,"
one of today's biggest explosions in the economy. The
home-based business (the next frontier) has been born out
of necessity. In an era when large corporations can only
think of downsizing, what are your options? There is no
security in Corporate America any more.
Your choices are usually limited:
find a lucrative niche in the small business world, stand
in line at Unemployment, or accept a cut in pay and
benefits. We were all raised to give 9 hours work for 8
hours pay, and we are not backing away from that. Today's
problem is that large companies have no loyalty to the
employees, their only loyalty is to the bottom line.
And the bottom is exactly where most of us are when it's
time to cut back. Your life is turned upside down because
you have no control over your future. These decisions are
made behind closed doors by someone who has no idea of
the quality of your work or the extra time you gave the
company without requesting overtime. They don't know
about your family's life: they don't understand that you
just put braces on your child's teeth and now have to pay
for them. This "decision maker's" job is to be
impersonal and unbiased in all areas except for the
company's "best interests." In other words: TO
THEM, YOU REALLY DON'T MATTER.
In J. Paul Getty's book How To
Get Rich, his first rule for success is, "You
must be in business for yourself, you'll never get rich
working for someone else." This partly
explains why someone starts a new home-based business in
the United States every 10 seconds. In the past 14 years
alone, the number of home-based businesses have grown
from 6 million to 32 million with no slow down in sight.
In fact, an estimated 8,493 new home businesses open
every day.
  


Last Update: April
5, 2000
Copyright ®1999 by ARIES International Marketing Co.,Ltd. - ALL RIGHTS
RESERVED
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