Key Skills:
*Digital branding / relationship building
*Conversion marketing
*Web analytics / trends
*Affiliate Marketing
*Web site development and management
*Search engine optimization
Professional Experience:
Senior Interactive Marketing Manager, IBM Corporate Integrated Marketing Communications (IMC), 2004-Current
Strategic program leader responsible for developing a governance model and defining the process re-engineering effort needed to support the overall quality and effectiveness of marketing content on the ibm.com domain. Editor-in-Chief ibm.com homepage.
Senior Marketing Manger, IBM Software Group (SWG), DB2 Brand e-Marketing, 2000-2003
Interactive Marketing Lead for Go-to-Market teams in best utilization of Web channels by creating strategies to drive greater market penetration, customer loyalty and mindshare.
Business Development Manager, Web Services Offering Development, IBM Global Small Business, 1999-2000
Responsible for building, architecting and advancing the service offering and content portfolio for a Web-based B2B subscription service focused on the small business arena.
Communications Program Manager, IBM , ibm.com, 1998-1999
Created, developed and deployed communications programs and business processes to advance the execution of IBM�s e-business transformation initiatives.
Global Pricing Manager, IBM Global Customer Offerings (GCO), 1995-1998
Responsible for the establishment of a global pricing organization that accelerated field response times and drove profitably for international bids.
International Special bid Advisor, IBM Global Services(IGS), 1993-1995
Structured global services bids for premier North America customers including the U.S. Federal Government.
PROFESSIONAL AFFILIATIONS
Member, Association for Interactive Marketing (AIM) and American Marketing Association (AMA)
Advisory Board Member, Usability Professionals Association, New York
Board of Directors, Philanthropy Chairperson, WOMANS CLUB OF WHITE PLAINS, White Plains, NY