Search engine optimization is designing, writing and coding a web site for better chances of ranking in the top percentage of search engine or search directory "hits", based on specific keyword placement and keyword-rich content.  If your site is not listed in the top thirty results for a specific search, it is considered invisible and is not likely to attract many visitors from search engines.  Internet research shows that a large percentage of visitors to a web site arrived on a search engine!

Your site needs search engine optimization if you are trying to attract new visitors to your site for business or sales.  Some sites have no use for search engine assistance ~ some may specifically not want to be listed in engines or directories.  However, if you want your site to be visible to the user who is looking for your product or service, comparing costs or searching for information that may translate into business for you, you will want to incorporate SEO into your web design or consider upgrading an existing site that has not been correctly optimized and submitted.

We have extensively researched search engine optimization and are skilled in techniques that have proven successful.  We do not engage in any "spamming" or "cloaking" ~ procedures that are regarded as unacceptable and unfair in an attempt to trick the web crawlers.  What we can do for your site is write content-rich copy for the search engines, including spider-friendly HTML and keep updated on current search engine algorithms. Considerable time will be spent on researching the best keywords for your target market (what exactly are your potential customers typing in at the search prompt?)  It is best to incorporate search engine optimization at the beginning of your design process rather than after the site is built, as it normally will involve some degree of re-development.