The deception continues. This is from an ad for Boy-Ar-Dee's pizza kits. One simply added water, cooked, and produced the monstrosity to your left. Despite even more audacious promises, the subtle signs indicate that it's even more processed and loathsome: the cheeses no longer go by name, and the constant harping on the "convenience" of it must come at the expense of something. Most likely, taste.

Then there's the photography. Instead of the austere setting of the first ad -- a single slice on an austere blank page -- this pizza is set on a dressed table, bracketed by an expensive knife and real food -- the assorted vegetables in that glass on the right. And if that wasn't enough, they've set the entire thing in front of a window looking out on a rustic Italian sea village.

Sixties consumers may have accepted the photo at face value, but us worldy children of the 2000s know better. We look past the sophisticated European setting and see the noxious pizza they're desperately trying to make look classy. And what do you know -- it still looks like a skin infection:

While I cannot vouch for the taste, the product of Boy-Ar-Dee Pizza Kits today actually resembles pizza. Frozen and instant foods today are actually food -- or are they? After all, they still sell Easy Mac. We're not out of the woods quite yet.

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