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Hard choices make great adventures.
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History is important.
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Not all who help the main characters are their friends.
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Not all who oppose the main characters are villains.
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Know the end before you start.
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Everyone should have a secret.
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The truth has three sides.
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Even villains have lives.
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The goal of the villain is not to frustrate the heroes.
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Just because something is legendary doesn't mean it's true.
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The enemy of the enemy has his own goals.
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So do the allies of the heroes.
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Choices should always have consequences.
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The heroes make their own stories.
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Even gods have gods.
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There can be multiple overlapping plotlines.
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Things can hide in plain sight.
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There should always be questions.
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It's not about the episodes.
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No matter how complex the plot, the basic idea should be
simple.
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Every great story eventually involves time travel.
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It is the task of the heroes to find the choice the universe
does not want to offer.
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There should be signs and portents.
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Start small, end big.
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Sometimes the heroes must fail at first.
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(from Gene Roddenberry) If you can't write down a page full
of story ideas, you don't have enough to begin a game.