Advertising

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What is advertising?

• A method used by buisnesses to get the word out about their buisnesses, deals, promotions, etc.
• selling an idea, product or service.
• an idea---> public service anouncement (flu shots)
• a product---> hair dryer
• a service---> lessons, lawn care.

What is promotion?

• A promotion is when you are trying to promote something. So you do something to get people to realize your cause or to get people to know your buisness.
• Give things away for promotion, the common thing that people give away for promotions are pens, shirts, paper, cds..........
• TV is probably the most expensive of the advertisement area.

Why would/should a small business advertise?

• Small buisnesses should advertise becuase they need to get the word out about themselves. So people will come and buy their product.
• To gain popularity to the public

What types of media are available to the small business? (methods of advertising)

• It is probably easiest to do a newspaper ad. THey are the easiest to get a handle on, then it would probably a radio station. The hardeset would probably tv and then even on tv it would be harderst to get your ad on the stations that are more well known then the ones that aren't.
• Examples of media things.... flyers, newspaper articles, magazine articles, tv ads, billboards, word of mouth, etc.

How do you choose the right method?

• You need to judge your buisness think about whether it, first would be more effective, and two if the stage of buisness you are in can afford for example a tv commercial.
• eliminate waste

What is target market?

• Our target market is the kind of person you are leaning your ad's towards or just even your buisness.

What would be your target market for your business?

• My target market would be most likely older teenagers and up to whatever age. It is pretty well anybody that has the ability to work a computer can take my class(es).

What advertising strategy do you think will work for you? (Are you gonna make 'em laugh? Cry? Run and hide? Your advertising strategy makes all the difference.)

• I think i would most likely make them want to laugh or get really interested and come up with questions and think "hey, i can go and find answers to my questions".

What are some tips for using radio advertising?