| JCOM Addressable Market Size |
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| IDC
- Market size for Outsourced Fax Services |
2001 |
2002 |
2003 |
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$380.0 |
$700.0 |
$1,100.0 |
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2001-2005 |
CAGR |
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| Fax
Machines |
|
5% |
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|
|
2001 |
2002 |
2003 |
2004 |
2005 |
2006 |
2007 |
2008 |
2009 |
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| Installed base (ww) (millions) |
|
112 |
118 |
125 |
131 |
138 |
135.2 |
132.5 |
129.9 |
127.3 |
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Source: Davidson Consulting, 2003 |
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| Growth |
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|
5.36% |
5.93% |
4.80% |
5.34% |
-2.00% |
-2.00% |
-2.00% |
-2.00% |
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| People served by each fax machine |
|
12 |
12 |
12 |
12 |
12 |
12 |
12 |
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Source: Davidson Consulting, 2003 |
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| Total Market of
people served by fax (millions) |
|
1,500 |
1,572 |
1,656 |
1,623 |
1,590 |
1,559 |
1,527 |
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| Replacement
rate - existing machines |
1.00% |
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| Annual
sales - new/replacement fax machines (M) |
|
7.5 |
8.18 |
7.25 |
8.31 |
1.38 |
1.35 |
1.33 |
1.30 |
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Source: Davidson Consulting, 2003
(for Brooktree) |
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| Cost per new machine |
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$ 300.00 |
$ 250.00 |
$ 225.00 |
$ 200.00 |
$ 200.00 |
$ 200.00 |
$ 200.00 |
$ 200.00 |
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| $$$ Spent
on New Fax machines (M) |
|
$
2,250.00 |
$
2,045.00 |
$
1,631.25 |
$
1,662.00 |
$ 276.00 |
$ 270.48 |
$ 265.07 |
$ 259.77 |
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| Fax Machine Supplies |
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- $$ per machine per yr (toner, etc.) |
$40 |
|
$
4,720 |
$
5,000 |
$ 5,240 |
$ 5,520 |
$ 5,410 |
$ 5,301 |
$ 5,195 |
$ 5,091 |
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Source: WAGNER |
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|
| Transmission Cost Calculation |
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| Minutes of
faxing annually- ww (1999) |
395,000,000,000 |
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Source: Davidson Consulting, 2003
(for Brooktree) |
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| Adjust to US |
|
50% |
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|
197,500,000,000 |
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| Adjust to
email cannibalization from 1999 level |
|
-50% |
-55% |
-60% |
-65% |
-68% |
-70% |
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| 2004 Minutes |
|
98,750,000,000 |
108,625,000,000 |
118,500,000,000 |
128,375,000,000 |
133,312,500,000 |
138,250,000,000 |
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| Minutes per fax |
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3 |
3 |
3 |
3 |
3 |
3 |
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| Number Faxes 2004 |
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32,916,666,667 |
36,208,333,333 |
39,500,000,000 |
42,791,666,667 |
44,437,500,000 |
46,083,333,333 |
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| Fax machines 2004 |
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131,000,000 |
138,000,000 |
135,240,000 |
132,535,200 |
129,884,496 |
127,286,806 |
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Source: WAGNER |
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| Faxes per machine |
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251.3 |
262.4 |
292.1 |
322.9 |
342.1 |
362.0 |
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| Cost of
transmission time (cents/min) |
|
$ 0.03 |
0.02 |
0.02 |
0.02 |
0.02 |
0.02 |
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Assumes a blend of LD, Inter'l and
Local |
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| Transmission
cost (2004) |
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$ 2,963 |
$ 2,173 |
$ 2,370 |
$ 2,568 |
$ 2,666 |
$ 2,765 |
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2004 |
2005 |
2006 |
2007 |
2008 |
2009 |
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| TOTAL MARKET FAX ($$ millions) |
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9,834 |
9,355 |
8,056 |
8,139 |
8,127 |
8,116 |
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| Total Small Businesses US |
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| - employer owned (M) |
|
5.8 |
5.9 |
6.0 |
6.1 |
6.2 |
6.3 |
6.4 |
6.5 |
6.6 |
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Source: SBA 2003 report |
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- fax numbers/accts per employer owned |
3 |
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Assume $$$ capped at line
replacement cost ($45) |
| - Potential accts |
|
17.5 |
17.7 |
18.0 |
18.3 |
18.5 |
18.8 |
19.1 |
19.4 |
19.7 |
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|
- self-employeed (M) |
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9.8 |
10.0 |
10.1 |
10.3 |
10.4 |
10.6 |
10.7 |
10.9 |
11.1 |
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Source: SBA 2003 report |
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| Growth rate |
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1.5% |
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| Fax line penetration |
|
90% |
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Source: Davidson Consulting, 2003
(for Brooktree) |
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| Adressable
small business market |
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| - employer owned (M) |
|
15.7 |
15.9 |
16.2 |
16.4 |
16.7 |
16.9 |
17.2 |
17.4 |
17.7 |
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- self-employeed (M) |
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8.8 |
9.0 |
9.1 |
9.3 |
9.4 |
9.5 |
9.7 |
9.8 |
10.0 |
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| Total |
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24.6 |
24.9 |
25.3 |
25.7 |
26.1 |
26.5 |
26.9 |
27.3 |
27.7 |
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| Local Coverage by JCOM |
1300 cities |
95% |
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|
23.3 |
23.7 |
24.0 |
24.4 |
24.8 |
25.1 |
25.5 |
25.9 |
26.3 |
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| Revenue per month per account |
$15.50 |
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Source: JCOM financial report |
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| Total small business market
size |
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$4,339.9
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$4,405.0
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$4,471.1
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$4,538.2
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$4,606.2
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$4,675.3
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$4,745.5
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$4,816.6
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$4,888.9
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