Date: December, 2000

Vita

[email protected]

EDUCATION

B.A. With High Distinction in Psychology, 1995, Indiana University

B.A. With Honors and High Distinction in Telecommunications, 1995, Indiana University

M.A. Telecommunications, 2000, Indiana University

HONORS AND AWARDS

Phi Beta Kappa

Mortar Board

Golden Key National Honorary

Blue Key National Honorary

Outstanding Greek Junior

McKaig Scholarship

ACTIVITIES

Director of Advertising (Indiana University Student Association)

Director of Media Resources (Indiana University Student Association)

Telecommunications delegate and Executive Committee member of the Graduate Student Organization

College of Arts and Science Graduate Representative and Speaker of the Academic Assembly for the Student Body Congress

Student Body Vice President

Residency Committee and University Calendar Committee member

Department of Telecommunications Web Master, 1996

PROFESSIONAL EXPERIENCE

Lab Associate: Institute for Communications Research, Indiana University

1996-present

Research Associate: Center for Excellence in Education, Indiana University

1994-1998

Associate Instructor: Department of Telecommunications, Indiana University

1995-1997

Program Developer and Supervisor: Monroe County YMCA

1995-2000

Research Associate: Rockman Et Al

1998-present

Newsletter Editor: Educators' Technology Center

1999-present

RESEARCH INTERESTS

I have broad interests in the use of media for communication, educational and social purposes. I am particularly interested in the effects of interactivity and the emergence of new forms of communication via the Internet and World Wide Web. I am also interested in researching the use of media for educational purposes.

CURRENT RESEARCH

I am currently researching the effects of animation and interactivity on Web-based advertising. My thesis looked specifically at recall, recognition and click-through data resulting from manipulation of animation and user control conditions.

TEACHING EXPERIENCE

Introduction to Telecommunications

Human Computer Interface Design

Video and Studio Production

Guest Lecturer: Children and the Media

PUBLICATIONS AND PAPERS

Borse, J. et al (1997). Extra! Extra! Read all about it: Attention and memory for deviant and imagistic headlines. Paper presented to the Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, Chicago, IL.

Borse, J. & Lang A. (2000). Paper Presented to the Information Systems Division of the International Communication Association, Alcupulco, Mexico.