Last
of the high flyers
The iron lady of the travel industry won't
rest until she becomes the very best in the business
JARUNEE
TAEMSAMRAN
In
her early thirties, Supaporn Kuptarak is at the top of her game
and her travel industry competitors would be well advised to
keep an eye on her.
Just
six years after founding the Fly High Travel Service, she quickly
gained a reputation for reliability and efficiency. She was
granted a license to check seat availability on airlines, make
instant reservations online and print out air tickets for clients
on the spot.
Ms
Supaporn's small staff are always busy on the phones receiving
orders for hundreds of air tickets to destinations around the
world.
Last
year, the company received a major boost in business and sales
grew to 30 million baht a month. This year, Ms Supaporn hopes
her ticketing business reaches 150 million baht a month in sales
revenue.
``Does
that sound too pretentious?'' the 32-year-old travel executive
asked.
In
today's sad economic climate, her aims may seem a bit ambitious.
But anybody who knows Ms Supaporn will tell you she has worked
extremely hard to get where she is and can achieve anything
she sets her mind to.
Her
previous job as general manager of a Korean tour operator gave
her the knowledge and experience to set up her own company.
Before that, she worked for 22 different companies and began
her career at 19. She said she left each job for personal reasons.
In
a simple twist of fate, she was fired from the Korean job despite
winning the company many big clients. That setback gave her
the impetus set up her own company.
Despite
many initial setbacks and a staff of three, Ms Supaporn was
determined to make the business work and let nothing hold her
back.
In
the beginning, Fly High Travel Service operated outbound and
domestic package tours. Business gradually got better but was
badly hit by the economic crisis on 1997. With keen insight
and probably a little luck, she found a way to sustain her tour
business by becoming a middleman to help Thai exporters meet
buyers in Dubai.
When
the project ended, she had plenty of funds and was able to focus
on her tour business again.
Ms
Supaporn expanded from selling package tours to selling airline
tickets. In the beginning, she sub-contracted from big players
but later decided she wanted her agency to become a big player
too.
With
determination and ambition, she worked hard and built her agency
into one of the nation's best.
She
got closer to her goal in the last two years when the agency
became a member of the International Air Transport Association,
which helped boost the company's profile.
Being
an IATA member means Fly High Travel Service is authorised to
check seat availability and print air tickets instantly. The
agency currently has a licence from 52 major airlines which
operate flights from Bangkok.
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