Customer remarks:
v Whenever you ask for client
feedback, you should make sure you are asking the right questions to produce
valuable feedback without asking too many questions and risk not receiving a
response at all. You may also want to consider offering an incentive for
completing the survey, especially if you find the response rate leaves
something to be desired.
v A large part of growing a successful small business comes from repeat clients, and clients
only come back when they're extremely happy with the products or services they're
receiving. It should go without saying that your first focus should be on
providing an exemplary product or service. Once you have that solid foundation,
it's time to focus on the second part of generating repeat business --
tailoring your offerings to what your clients need and want.
v Your existing clients possess a wealth of information that can not
only help you solve more of their problems and increase sales with your
existing client base, but also give you ideas
about what else you can be doing to attract new business. The only way to get
this information is to ask your clients questions and listen to their answers.