‘Focus of Diverse Synergies’ is a symbolic representation of the heterogeneous exposure I have had and how it is woven to symbolize my ultimate objective of achieving greater progress. A hypothetical simulation to the inverse spectrum is drawn to emphasise the same. Diverse academic, extra-curricular, and work experience, represented as different colours of the spectrum, when passed through the right medium or opportunity would be synthesized into the pure white light of excellence; Excellence, in the ability to communicate and the ability to implement appropriate communication strategies that are critical to professional performance.

Communication is a social process by which ‘human beings’ are linked, through the creation, transmission and reception of messages. The key connotation of ‘human beings’ here implies interaction with diverse people at different levels. This is the prospect that attracted me to the field of communication. I enjoy interacting with people and aspire to influence decision-making and social change through the challenging proposition of effective communication and communicative strategies. I am sure that my diverse heterogeneous facets or colours (detailed below) when blended together are an advantage for effective communication.

I have graduated in commerce (B.com) from Stella Maris College, Madras. Stella Maris College is one of the oldest and reputed colleges in the country. Along with academic impartation, the college also stresses on overall development of the students. The course included relevant subjects like – business management, marketing, advertising and salesmanship, and business communication, along with related subjects like advanced accountancy, auditing, economics, company and banking law, etc.,

I have completed the Postgraduate diploma in advertising from the Madras Advertising Club, Madras. The curriculum follows a non-conventional method of imparting education. The faculty members are professional practitioners of the trade - hence along with theoretical aspects, practical insights are also imparted. The course includes a series of projects, presentations and seminars. The course also included a period of three-month internship in a leading advertising agency 'McCann Erickson Ltd. My final project was on Internet advertising titled “Is Netvertising a paradigm shift”.
 
I have completed the fundamental course in Oracle and Developer2000, presently I am also doing course in UNIX & C. I have passed with distinction in the German language course (Grundstuffe II) from Goethe institute, Madras.
 

My initial appointment was as a marketing executive in “IGGI Resorts International Ltd.” Responsibilities included target oriented selling and to introduce the novel concept of property sharing and to promote the company’s holiday resort-sharing project. I had doubled the sales target set by the company in just one month’s time.

My next employment was with Southern Railways as professional cricketer and Asst. Computer Applications in the Personnel department. Though my appointment was based on my cricket performance, subsequently I was involved in various projects like the computerisation of Quarters registration, employee leave classification and classification of schedule of powers. I received a cash award for meritorious work done towards compilation of schedule of powers on establishment matters. I also handled a project for documentation of the rules section. All the above work involved extensive work-study, logic and computer programming. Working on the above-mentioned projects, I have become proficient in Windows NT & Windows 95 operating system and applications like MS Word, MS Excel, Winpro, MS Access, MS Power point. The training undergone in Oracle and D2K has been vital in performing the Documentation project.

Currently I am employed with CricInfo India Pvt. Ltd., in the capacity of corporate communications executive. My job is to Initiate, plan, execute and monitor Advertising, Public relations and other promotions and events, which are directed to communicate the brand features and build awareness of the brand CricInfo. To drive internal online Ad campaigns and tracking of the same, reply to queries and maintain amicable and cordial relationship with the press, marketers, brand managers and the users of the www.cricinfo.com site.

Advertising especially on the New medium (Internet) has been my passion and fortunately when we conducted an online campaign to promote a contest called “Oogly” using various other sites, it was an immensely satisfying experience. The campaign promotions activity started right from contest conceptualisation, sourcing online media agencies, co-ordinating with the agency during the campaign, tracking the campaign performance, briefing the in-house creative personnel, and finally evaluating the entire campaign performance. Apart from the online mediums brand building campaigns on Print and Television were also the ones in which I was involved. The Brand is also promoted in various other media, including strategic partnerships with other websites, associations, etc. Since I have played cricket and was involved with Women’s cricket, promoted relationships with the various women’s cricket associations.

I have conducted two major events, one press conference and several press meets as part of the PR activity. The PR responsibilities include providing feedback to queries (www.cricket.org/link_to_database/MANAGEMENT/PRESS/) raised by users of the site, media persons and other corporates & firms who seek information about the site. On a day-to-day basis I drive the internal promotions that we undertake by using the extra banner inventory that is not sold and evaluate the same. I also write some odd articles that go up on the site from time to time.
 

I am a wicketkeeper batswoman. I have represented the State of Tamilnadu (junior and senior teams) from 1988-98 and have also captained the juniors, college and divisional tournaments. I have represented the Madras University and the South zone teams. I have several accolades both as a wicketkeeper and as a batswoman. I was chosen as the best wicketkeeper in the All India Indira Priyadarshini Tournament.

Playing professional cricket for Southern Railways from 1993-98 has inculcated in me discipline and teamsmanship. It has also enhanced in me the spirit of sportsmanship, consistency in performance and the winning attitude. I was dedicated to the game of cricket and my ambition was to play at the highest level. After playing at the helm for 10 years, I have realised that it is not intellectually and financially gratifying. Hence, looked out for a career shift, after much analysis I chose communication as it not only suited my interest but because my qualifications also complimented it.

Though there was severe opposition from my peers and cricket administrators, I had to wit stand a lot of pressures and menace in the pursuit of higher education. In fact this opposition has induced in me the resolve to succeed.
 
 

1) I was the honorary secretary of the ‘Alappakkam Shakti Civic Exnora’ for the year 1997-98. It is a voluntary organisation under the patronage of Exnora International. Exnora was instituted in our area with a household membership of nearly 150 houses for the goal of clean green environment. The functions of Alappakkam Shakti Civic Exnora are garbage disposal, street cleaning campaigns, tree plantation programs, and representation of the problems of the residents to the local and government authorities. Also served the subsequent year (1998-99) as the Co-ordinator.

2) I was the cricket manageress for the Tamil nadu junior state Women’s cricket team, which participated in the junior south zone championship in March 1995. I was the manageress for the visiting England team in the India – England women’s cricket series 1995 Madras. I was the local manageress for the New Zealand, Australian and Denmark teams in matches held at Madras in the 1997 Hero Honda Women’s World Cup.
 

1) Stood first in the Best cadet competition in the All India Basic Leadership Camp held at Kamptee in 1991.
2) Secured an “A” grade in the Basic Mountaineering course from the Himalayan Mountaineering Institute, Darjeeling.
3) Won merit certificates in All India Geography Talent Test both in junior and senior level.
4) Won meritorious prizes in drawing and painting competitions.
a) Highly commended certificate from the Soviet Cultural Center, Madras.
b) Merit certificate in the Camel Colour Contest – Madras City Level.
c) First prize in the Wheel Inter School Drawing Competition.
5) Won prizes in athletics in various inter collegiate events.
a) First prize in the Vaishnav Cadofest ’90 Cross Country Race.
b) Second prize in the Loyola Cadotsav ’90 Cross Country Race.
c) Second prize in the Stella Maris College 3000m event.
 

I aspire to be placed in management position which would involve strategic decision making in the process of corporate / business communication. Communication is the most challenging proposition in the product/ service cycle. It is not only limited to the business scenario but affects us in our day-to-day interaction with people. Hence, I think communication skill is the most endeared skill that I posses. I aspire to be recognised as a great communicator, not only of my ideas, but also of ideas and concepts that would change people’s lives and attitude. Probably be instrumental, through effective communication, to improve the quality of their lives.

Communication involves interaction and understanding of various people, People who might or might not touch our lives. However there is this immense scope to learn and grow. I am sure a career in communications would satisfy this yearning in, to grow perpetually; yearning to grow – intellectually, financially, emotionally and spiritually. And the single most quality I admire in myself is the hunger for knowledge, which is evident in the diverse activities; I have been involved in. My weakness are discontentment and dissatisfaction whatever be the result, I always feel I could have done better.

As it is quite evident I have used only 6 colours of the VIBGYOR, for I have yet to acquire that seventh and the most important colour. The coveted colour of “Experience in a reputed organisation”, which I would receive by working in your institution and under the expert guidance of your faculty.

Just as how white Brilliant light when passed through a prism breaks into the vibrant colour of VIBGYOR, so also would these beautiful colours turn into pure brilliant light when passed through the right medium. And the right medium so far as I am concerned would be creativity and innovation. Your organisation, I presume would provide me with this medium to grow and excel perpetually.

As a communication professional, I could spot the numerous opportunities in which I could venture through improved ways and means and also opportunities to hone up my skills. The Industry requires individuals with insight, professionalism and understanding of the concept and individuals who look beyond the boundary. And I realise that to make an impact in this profession, I need to equip myself with the necessary arsenal of expert training in communication management.

If I have communicated to you my keen interest in the field of communication and ability to succeed in the chosen field, it is proof enough that I am a competent communicator. Looking forward to be associated with your prestigious institution.
 

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