Company brief:

The largest publishing house in India with printing units and offices in over 25 metros for daily newspapers and magazines published in 10 languages.

Period of work:

June 1992 - March 1995

Position held:

Deputy Manager -Marketing

Key Result Area:

Special Reports

Responsibilities:

• Set up the Special Reports deparment and managed a team of 15 executives
• Assessing daily reports and ensuring optimum work performance.
• Submitting business plans for the Division with target projections for the entire team and individuals.
• Quarterly review of business performance of individuals, team and advertising agencies.
• Providing solutions to disputed claims.
• Attending press conferences and events and collating information for editorial and marketing usage
• Composing high quality client-proposals and promotional literature to assist members of the sales team
• Monitoring competition and implementing effective strategies accordingly.
• General liaison with other departments within the Company, i.e. Editorial, Circulation, Production, Media, Accounts, Public Relations etc.

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