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Search engine optimization (SEO):

It is the practice of guiding the development of a website so that it will automatically  attract visitors by winning top ranking in the major search engines for selected keyword phrases.

 Guide to Search Engine Optimization

Ask yourself 3 questions: 
1. How are my prospective clients searching for my products and/or services? 
2. Which sites are winning for those searches, and why? 
3. Which searches can I win?

Your Search engine optimization Plan

1.Follow W3C recommendations for HTML document structure.
    Click here for W3C recommendations

2. Every page on your site must have a unique title tag, meta keywords tag, and meta description tag
    Use text navigation on your site, and use the keyword phrases you have selected as the links.
    If you cannot   use text navigation, include a footer on every page using text links.
    Describing Sites (DMOZ Documentation Project)

3. Establish your site by submitting to the major directories, The Open Directory and the Yahoo! Directory, 
    then build your link popularity by submitting to web directories, search engines, and requesting links
    from related websites. Also You can submit directly to Google.

4. Be Patient!

Be patient, after you have gone through all the above steps, it will require minimum 3-6 months before your site features in the Search Engines.

Some more relevant links regarding SEO

http://www.google.com/webmasters/guidelines.html
http://www.google.com/webmasters/seo.html
http://www.google.com/webmasters/guidelines.html  
http://www.submit-it.com/subopt.htm

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