negotiation can play a key role, and Brodow shows how being a top-notch negotiator
can help in all aspects of life. He starts out by tearing down assumptions that
many people have about the art of negotiating, such as that you must be a tough
person to be a good negotiator or that good negotiators are, by nature, bullies.
Brodow attributes his know-how to his upbringing, where he earned an "MBA:
Master of Brooklyn Acumen." His tips are easy to follow, emphasizing the
need to look at the situation from the perspective of the opponent in order to
make the best deals. Given that a negotiation is not a one-side-takes-all endeavor
but rather a series of concessions until an amicable results is reached, sound
advice for knowing how much to concede and when, and how to know when to play
one's cards closer to the chest. Whether negotiating for a new job, a car purchase,
or selling one's home, there's something for everyone