Musically Inspired

The Latest Music Video Trend

The music industry follow trends. We know that. When someone from a specific genre hits it big, everyone in that genre follows suit and blows up. It's the reason that CHR/Pop radio stations are so fickle in what they play. Hip hop is the fad one year, alternative the next, rock/pop the next, and so on and so on.

Music videos also tend to follow trends. This latest one is a rather annoying one. It began with The All-American Rejects' video for Move Along. And already you know what the trend is that I'm talking about. The constant change in outfit in that video was...unique. And it seemed to fit with the message of the song, that, no matter what the circumstance (i.e. no matter what your life may look like...different lives represented by different outfits/environments)...move along. It's definitely not my favorite video in the world, but I enjoy the song. And I liked that the outfit changes came, consistently, on the beat..

Then came Yellowcard's Rough Landing, Holly. The same concept. And, being that it was an idea I wasn't huge on in the first place, seeing it again so soon was a bit annoying. But the boiling point came with country star Billy Currington's latest video, Why, Why, Why. It's poorly disguised as a different idea from these first two videos by using full body shots and having Billy in different outfits in different places in the room he's singing in. But it has nothing to do with the song. It's basically a way of showing Billy in different clothing, nothing more. And, look; I get it. The man is a good-looking man. Anyone who saw his last video, Must Be Doin' Something Right, knows that. But this video has no point, except for following a trend. And this is when music hits a rut and you begin to find a lack of creativity.

Now, at the moment it's only a minor problem. With bands like Panic! At The Disco following the plot of their songs-turned-videos (I Write Sins Not Tragedies and But It's Better If We Do) and artists like Kelly Clarkson creating unique new videos (The video for Walk Away is not only hilarious, but a completely accurate representation of her fans...man or woman, they're singing along), we should be okay and this should only pose a small problem. Even with artists like Fall Out Boy recalling the days of old in music video (A Little Less Sixteen Candles, A Little More "Touch Me" certainly bears a striking resemblance to Michael Jackson's Thriller), we can keep the music industry from driving itself into the ground through it's videos.

We already have problems in the creativity of albums that needs to be addressed. We really don't need to also start addressing that in videos.

2006-05-11 17:31:23 GMT

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		This is a blog dedicated to music and my thoughts on it. Pretty simple.

		The Latest Music Video Trend The music industry follow trends. We know that. When someone from a specific genre hits it big, everyone in that genre follows suit and blows up. It's the reason that CHR/Pop radio stations are so fickle in what they play. Hip hop is the fad one year, alternative the next, rock/pop the next, and so on and so on. Music videos also tend to follow trends. This latest one is a rather annoying one. It began with The All-American Rejects' video for Move Along. And already you know what the trend is that I'm talking about. The constant change in outfit in that video was...unique. And it seemed to fit with the message of the song, that, no matter what the circumstance (i.e. no matter what your life may look like...different lives represented by different outfits/environments)...move along. It's definitely not my favorite video in the world, but I enjoy the song. And I liked that the outfit changes came, consistently, on the beat.. Then came Yellowcard's Rough Landing, Holly. The same concept. And, being that it was an idea I wasn't huge on in the first place, seeing it again so soon was a bit annoying. But the boiling point came with country star Billy Currington's latest video, Why, Why, Why. It's poorly disguised as a different idea from these first two videos by using full body shots and having Billy in different outfits in different places in the room he's singing in. But it has nothing to do with the song. It's basically a way of showing Billy in different clothing, nothing more. And, look; I get it. The man is a good-looking man. Anyone who saw his last video, Must Be Doin' Something Right, knows that. But this video has no point, except for following a trend. And this is when music hits a rut and you begin to find a lack of creativity. Now, at the moment it's only a minor problem. With bands like Panic! At The Disco following the plot of their songs-turned-videos (I Write Sins Not Tragedies and But It's Better If We Do) and artists like Kelly Clarkson creating unique new videos (The video for Walk Away is not only hilarious, but a completely accurate representation of her fans...man or woman, they're singing along), we should be okay and this should only pose a small problem. Even with artists like Fall Out Boy recalling the days of old in music video (A Little Less Sixteen Candles, A Little More "Touch Me" certainly bears a striking resemblance to Michael Jackson's Thriller), we can keep the music industry from driving itself into the ground through it's videos. We already have problems in the creativity of albums that needs to be addressed. We really don't need to also start addressing that in videos. 2006-05-11 17:31:23 GMT Site Home