15 Tips for Better Yellow Page Ads By Mike McDaniel

Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business

5 Tips for Hot Yellow Pages Ads By Mike McDaniel

Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business

Why I Like The Ads I Hate! By Yvonne Finn

It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any othe

The Ultimate, “Must-Have” Home-Based Business for YOU By Paul Wilson

The Ultimate, “Must-Have” Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age IndividualAllow me to educate you on

Placemat Ad Advertising By Michelle Cobbs

Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses adve

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production By Thomas King

Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical t

How Can All the Radio Stations Be #1? By Nancy Fraser

Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don’t know who to belie

How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads By William Swayne

If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines infl

Advertising - Should You Be Advertising Your Services? By Stuart Ayling

You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. So you advertise in the most like

Advertising Basics for Beginners By Cathy Wagner

So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of

When Times Get Tough... or When to Really Advertise By John Jordan

The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.

Just What Are Consumers Thinking? By Darrin Coe

Research would indicate that consumers don’t know what they’re thinking. According to an article written by Jack Shimell (2002) for Quirk’s Mark

Marketing Advertising, While Advertising Your Market! By John Panella

Today in the Business world whether online or off, it seems that everyone is vying for position, yet few are able to leap to the forefront of the

What's The Frequency? By Harry Hoover

The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree. Consider the following list of how

Radio Interview 101 By Bryan Farrish

Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various form

Credibility In Advertising By Jacob Madison

I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserv

When Advertising Wears Out By Mark Levit

One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given bud

Marketing Messages with Add Zest & Appeal By Alicia Smith

Boring is one thing you can’t afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers

How to Write B2B Ads That Catch Customers By Steve Koons

Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they

The Online Equivalent of an Effective Newspaper Advertisement is FREE By Christopher Kyalo

Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build cou

Reach vs. Frequency: Touch 100 Once or 25 Four Times? By Julie Chance

Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any pro

3 Simple But Powerful Off-Line Advertising Strategies By Al Martinovic

There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per cl

Don't Be a Secret Agent By Gina Novelle

This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I

Advertising Primer for Fast Learners By Nancy Fraser

Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses ha

Finding Your Target Market By Elizabeth McGee

Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive prici

Advertising on a Budget -- Part 2: Thinking Small By Michele Pariza Wacek

This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.O

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency By Michele Pariza Wacek

This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.If

The Key To Marketing New Ideas! By Daniel A. Levis

Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive

Go Ahead I'm Listening By Nancy Fraser

In today’s fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many

Buying Radio? Read This and Don't Waste Your Money By John Jordan

Pay close attention and make it work the best for you.No doubt you’ve listened to, and then quickly deleted, messages from account execs