The Seven Second Race: How to Draw Attention Your Ad By Rhonda Winn
You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run so
Organizing Business Cards for Effective Contact Management By Christopher J. Brunner
Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect
Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards By Diana Ratliff
Sorry, I Don't Seem to Have a Business Card With Me...Those could be the "famous last words" of the forgetful entrepreneur.If you h
Magnetic Business Cards: Make Your Marketing Message Stick By Christopher J. Brunner
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have t
Double Your Sales Potential With Double-sided Business Cards By Christopher Brunner
Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice,
6 Must-Have Elements of a Powerful Brochure By Brett Curry
Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements list
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One By Brett Curry
The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message a
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two By Brett Curry
In part one of this article we discussed the importance of the look or appearance of your brochure.The look or image that your brochure co
Which is Better Digital or Offset Printing? By Brett Curry
As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and m
Brochures - The Ultimate Sales Tool By Brett Curry
“How brochures can help you stand out from the competition, close the deal, and even build repeat business.”Most brochures are nothing mor
4 Ways to Double the Power of Your Business Cards By Brett Curry
Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card.Here ar
Small Cards, Big Ideas: Alternative Uses for Business Cards By Christopher J. Brunner
Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new
Why Would Anyone Want Your Business Card? By Diana Ratliff
Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they ga
B2B Marketing Health and Elder Care Services By Barbara Mascio
Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organizatio
What Does Your Business Card Say? By Mike McDaniel
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an e
What Does the Back of Your Business Card Say? By Mike McDaniel
Business cards with nothing on the back are wasted opportunities to sell.Use the back of your card to expand and reaffirm your selling sen
8 Low Cost Ways To Advertise, Promote and Market Your Business By Michelle Cobbs
We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free. In fact m
Yellow Page Advertisers: Your Calls are Going to Decrease - Here's the Remedy By Dr. Lynella Grant
Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages are in trouble. Fewer people
Cross Cultural Advertising By Neil Payne
"Culture is a like dropping an Alka-seltzer into a glass – you don’t see it, but somehow it does something," Hans Magnus Enzensberger.Cult
What To Do With Your Business Cards By Mike McDaniel
Without a plan to distribute your cards, there's no need to print them in the first place.Many fall into the trap of thinking all the thin
What's On Your Business Card? By Mike McDaniel
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good
What the Newspaper Ad Person Won’t Tell You By Mike McDaniel
Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Newspapers have been there in every step of the typical store
The Skinny on Billboards By Mike McDaniel
Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere. The
9 Tips for Better Billboards By Mike McDaniel
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the nu
7 Tips for Better Ads By Mike McDaniel
The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad. Some TV ads are so clever peopl
Books, Bibles and Fast-Talkers By Mike McDaniel
Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.Many times the ideas are clever
What Do Your Ads Say? By Mike McDaniel
Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class
The SKINNY on Radio Advertising By Mike McDaniel
From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of
Should You Advertise on TV? By Mike McDaniel
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I
Send 'em to the White Pages By Mike McDaniel
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, t
