Tips for Using Paid Advertising By Kara Kelso

Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of th

16 Ways to Make Your Business Cards Unforgettable By Scott Ginsberg

Every time you hear someone say “May I have one of your business cards?" you should get excited. I know I do. That’s because I LOVE my cards.

13 Facts About Newspaper Advertising By Mike McDaniel

Advertising in the paper works for many people in business. The astute merchant understands the newspaper’s weaknesses and works to avoid them wh

Do Your Radio Ads Work? By Mike McDaniel

Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin t

Cable Ads 5 Bucks! By Mike McDaniel

Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. With dozens, even hundreds of

Improve Your Promotional Flyers And Improve Sales By Michele Schermerhorn

Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. I have reviewed hundreds, if not thousands, of advertis

Online vs. Offline Advertising By Dejan Bizinger

Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use e

Don't Put All Your Eggs in The Same Basket By Andre Plessis

Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical is

Getting the Most Out of Your Networking Group By Michael Losier

Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet peop

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process By Jason Van Orden

This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, re

10 Ways To Improve Your Print Ads By David Coyne

1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or

Creating a Winning Logo By Philip Gillespie

Creating a logo to get you noticed.When you’re branding a company with a name, a colour scheme and a logo the logo is often not given enou

Promotional Vehicles By Chris Smith

It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few an

Avoid The Big Advertising Mistakes By Robert Warren

Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywritin

Why Your Ad Failed By Robert Warren

So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset:

10 Tips to Use Giveaways Effectively By Susan Friedmann

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to p

The Art Of Fear Free Advertising By Mark Vurnum

Is fear of failure an issue when you commit valuable money in advertising?Well how about if I showed you a way to remove this fear and you

Developing a Formal Brand Messaging Document By Richard Cunningham

Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one o

How to Get People to Read Your Ads Like CRAZY! By Neil Moran

Rule One :- The HeadlineThe headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.

The Truth in Advertising By Jane Jarvis

Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wonder

Science of Advertising and How to Benefit From It By Arun Pal Singh

It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Thus it i

Womentisements By Adnan Asfar

The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the

If You’re Tired Of Adverts That Don’t Work And Letters That Don’t Sell, Then You Must Read This By James Yuille

Over the 32 years I’ve been involved in sales, marketing and management, I’ve discovered that there are two fatal marketing mistakes made by busi

The Man With The "Grasshopper Mind" By Dean Phillips

The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has

Testing Headlines By Patrick Quinn

A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have w

A Lesson In Advertising From The Eighteenth Century By Patrick Quinn

Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a g

Do I Need Raised Letter or Full Color Business Cards? By Mitone Cooke

If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt

The Internet and Beyond - 12 Tips on Writing Better Brochures By Julia Hyde

Every year thousands of online businesses fail. None of them begin with the idea they’ll fail, in fact they have high hopes of success, but they

Constructing Business Advertisements By Michael Medeiros

What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the

Grab Your Share of Untold Amounts of Advertising Dollars By Kathleen Gage

If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.