Is Advertising Art? By Nigel Beale
Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have b
For All Those People Who Struggle With Benefits and Features By Keith Longmire
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"SWAT is not actually an acronym. It is a compaction o
Double the Effectiveness of Your Company Brochure By Frauke Nonnenmacher
Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your
Worn Out Brochure Design Is Keeping Small Business Owners Down By John Jantsch
I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a
Using Ad Agencies and Designers By Bob Nicholson
Advertising and promoting your business is expensive, so it’s important to get the most from your advertising budget. That means understanding ho
11 Ways To Make Your Business Cards Work For You By Tanya Beaudoin
1. Spend money on decent quality business cards. Home made cards just don't compare to the quality of professionally printed cards. Your cards re
Print Advertising: Knowing What To Put In Your Ads By Debbie LaChusa
So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just
Tips On Writing a Successful Ad By David Bell
When knowledge is based on truth it is powerful!When it is critical knowledge, its presence can drive our success, while its absence may c
Get Free Radio Advertisement By Terence Tan
Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine...absolutely free access to millions of listeners of offline a
Free Publicity With Dogs, Cats, and Rats By Terence Tan
Here's a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever p
5 Reasons Why Headlines Are Crucial To Your Website’s Success By Robert Boduch
Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline does
Understanding The Basics Of Advertising By Craig Valine
I get the L.A. Times delivered to my door every day, but I don't read it for the articles. It is a Pulitzer Prize winning newspaper, but the arti
Can I Write and Print My Own Business Brochures and Business Cards? By Jan Kovarik
If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are ve
Advertising Your Holistic Business By Jennifer Shapiro
The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Homet
Successful Print Advertising Designs By Kristina Chu
Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I’m pretty sure that you hav
7 Questions to Ask Before You Advertise By Michele Pariza Wacek
Most business owners and managers keep a fairly close eye on their marketing budgets.And nothing throws a budget out of whack faster than
Direct Mail = Your Money, From Printer to Mailbox to Trash! By Meredith Gossland
I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag.
Creativity and Getting Outside of the Box By Barry Volk
Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down. Or better yet
Humor in Advertising By Mark Levit
Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences l
The Forgotten Advertising Tip By Anita DeFrank
I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip i
Non-profit Coupon Books and Coupon Mailers for Small Businesses By Lance Winslow
Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your st
The Importance of Your Business Card By Bette Daoust, Ph.D.
What are you trying to say with you business card?We have talked about collecting other people's business cards and also about how they ar
Good Design Makes Good Sense By Wendy Maynard
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements
Top Jingle Companies: What to Look For, What to Expect By Barry Volk
The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thoro
How To Track Your Advertising Like A Hawk By Ernest Oriente
Tired of pouring endless money into advertising? Do you wonder which ads are “REALLY” working for the business you manage? Would you like a bul
Advertising 101 By Vishal P. Rao
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot esc
What Makes A Winning Online Ad? By Daniel Levis
Most people who have been involved with sales & marketing for any length of time have heard the axiom, “Sell them what they want. Then sell them
Mortgage Marketing - Broadcast Advertising vs Direct Advertising By David Wells
Do you know how to design and deploy a marketing campaign?Even if your ad budget is small you should still plan and measure the results o
Giorgio Armani: A Persuasive Campaign By Scott Fish
Lets examine the use of Giorgio Armani Company’s advertisements for a persuasive campaign. My reasoning is because the company is separated into
Offline Advertising Tips By Anita DeFrank
Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertis
