Magnetic Signs: Where Do They Work Best? By Tony Nagy



Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off

Top 9 Reasons To Advertise By Harry Hoover



Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Consider this, up to

Cinema Advertising is Big Business, So Mergers are a Natural By Louis Victor



Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this un

Marketing Tips For Small Business – Advertising That Works, Part I By Segarin Monk



Have you ever seen an ad on television that was beautiful, slick, and stylish but didn’t fit the product? How about a magazine ad that, though go

How to Save Money by Making Your Own Sign By Tony Nagy



In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, alu

Imprinted Promotional Items – Their Many Marketing Applications By Cindy Carrera



There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses

Why Not Use the Humble Fax in Your Advertising Strategy? By Robin Henry



When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could

Should Your Small Business Hire an Advertising Agency? By Steve Moundzouris



So, you own a small business, sales are down and you’ve come to the conclusion you need to start advertising. Questions: Where do I advertise, h

How Much Money Do I Need to Spend on Advertising? By Steve Moundzouris



Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small ca

Add More Pizzazz To Your Ad For More Profits By Tresaca Hamilton



I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.Here is the o

How to Write Ads that Increase Your Business By Linda Laforge



I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me

The Graphic Problem By Tony Nagy



Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

Is Your Advertising... Sexy? By Dina Giolitto



Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis

Seven Ways to Waste Your Money on Yellow Pages Advertising By Greg Chapman



Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner i

The Only Bad Advertising Is No Advertising - Or Is It? By James Burchill



Depending on whom you ask, you will get told many “truths” about advertising. The question I have for you today is this – “Is the only bad advert

The Benefits of Specific Advertising By James Burchill



The great Claude Hopkins (Author of Scientific Advertising) once said, “Platitudes and generalities roll off the human understanding like wate

5 Newspaper Advertising Myths Revealed By James Burchill



What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.I

Radio and Television Ads: Clever Vs. Annoying By Hal Eisenberg



Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assau

Change, or Reinforce? By Robert Abbott



Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get cha

How To Write Really Good Ads By Edwin John



All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to reac

A $40 Million Dollar Little Known Referral Strategy By David Frey



Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million

Do You Really Need a Company Brochure? By Segarin Monk



Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personne

The TV Shoot, The Spoiled Brat, And A Painful Lesson By Hal Eisenberg



It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his l

Why Your Ads Aren’t Working By Claire Cunningham



The president of a manufacturing company recently asked me, “Why isn’t my advertising working?” Have you ever been asked this question? Have yo

How To Make Your Yellow Page Ads Work By James Burchill



I hear it often, “advertising in the Yellow Pages directory doesn’t work!” I smile knowingly and wait for a pause in the conversation, and thi

How To Write Kick-Ass, Profit Pulling Adverts For Your Business… By James Burchill



Doesn’t that just grab you by the eyeballs and make you stop dead in your tracks? I mean it’s a little harsh – grammatically speaking – but ho

How to SAVE Yourself from Spending too Much Money on Advertising! By Koffi Amouzouvi



How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many in

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract By Louis Victor



Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now min

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers By Louis Victor



In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your 'Name Squeeze' Page By Liz Tomey



Many people online are not using one of the best advertising methods around. I’m talking about offline print advertising. I’ve been using it sinc