God Bless The Refrigerator Magnet! By Kirk Otto

Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and e

10 Reasons Why Your Company Needs Custom Invitations By Laura Paladino

I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to

Printing - How Do I Buy It? By Steven Schneidman

Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be

I Don't Want to be Different By Brian Grinonneau

To succeed in today’s crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out

Commercial: Consumer - Discounts - Misleading Advertising By Rosanna Cooper

Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price." Howe

3 Simple Steps to Getting Thousands in Free Advertising By Bryan Thompson

Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost y

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All By Marjorie Dorfman

In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to expl

Fax Broadcast Services Get Your Message to Millions By Chris Bradley

If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you’

Customer-Involving Signage and Selling By Kare Anderson

Here’s some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Si

Consider These Pressing Facts Before You Renew Your Yellow Page Ad By Lynella Grant

Your Yellow Page Ad Deserves More than 10 Minutes of Thought a YearBefore long, your Yellow Page directory rep will be paying you a visit.

Get Better Results from Your Advertising with a Disruptor By Kevin Stirtz

When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.

Imaging Isn't Everything By Tyrell MacGregor

Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailer

Create A Killer Brochure: 9 Steps to the Perfect Piece By Michael Daehn

If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab Attention You n

Take Advantage of Your Foes By Gabrielle Guichard

Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ul

Media Savvy - How To Lead, Persuade And Influence By Thomas Murrell

The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivate

Media Savvy – Media Skills For Rural Women By Thomas Murrell

The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates

Media Savvy - Treat Them As You Would Your Best Customer By Thomas Murrell

The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivate

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage By Thomas Murrell

Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utt

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase By Melody Spier

When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe

How to Make a Fortune from Unique 'Resistance-free' Advertising By Scott Bywater

One of the most powerful offers you can use in your advertising is the word Free.But, you may well ask… how can I make a profit giving my

How to Make Your Claims Believable By Scott Bywater

When you hear claims like……Best Lawnmower in the country…Absolute Lowest Prices In Existence…Leaves your hair cleaner than a

Fax Advertising : Hitting Your Target Immediately By Chris Bradley

In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new deve

How Do People Know You're in Business? By Wendy McClelland

One of the most important things to do now that you’ve started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consum

Do Your Business Cards Say Who You REALLY Are? By Wendy McClelland

Here are a couple of tips for creating an eye catching card: Use some color - not too much - just enough to grab someone's attention and make the

Advertise Where It's Forbidden To By Valerian Dinca

The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact. You sh

Why Hire an Advertising/Marketing Consultant? By Mary Ellen Martelli

As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to han

Media, the Internet, Yellow Pages, and Your Business By Skip Middleton

If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising

Bad Seduction - Advertising Techniques That Don't Work By Chuck McKay

I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. They illustrate a

Make the Right Advertising Decisions By Jennifer Mccarron

Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increa

Yellow Pages Ads - Buying Secrets By James Hobson

Yellow Pages Ads - Buying SecretsOK- let’s agree that many businesses can benefit greatly from Yellow Pages advertising. Let’s als