How You Can Create Advertising That Sells! By Thom Reece
Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, po
How to Avoid Failure in Your Small Business Advertising By Joe Farinaccio
Small business advertising shouldn’t be done like most of the advertising you see on T.V. … or hear on the radio. There ARE exceptions, of course
Rebel With A Cause: Most Advertising in Existence Is, In Itself, A Detriment By Linda Caroll
Howard Luck Gossage, dubbed The Socrates of San Francisco, believed that "most advertising in existence is, in itself, a detriment to the
8 Creative Techniques for Small Press Advertisements By Tim Brocklehurst
What is really important when you're advertising alongside others on a single page, is that you appear different to everyone else yet remain c
Creating Attention Grabbing Headlines By Anne Ahira
Headlines play a crucial role in the success of your business. Your subject line must get your prospect interested enough to read your copy! An e
Advertising Made Easy, and Cost Effective By Lorae Le Roux
Advertising made easy, and your wallet will love it too!In today's market, anyone in business knows that advertising is the backbone to th
What Should Your Business Card Say? By Charles Kassotis
Are you planning to start your own business? Do you work from your home? Are you employed at a company where you have a specific job title and fu
Marketing Metrics: The Science That Makes the Art of Advertising Profitable By Stephen Steckly
Would your sales increase if you got more leads, prospects, callers, or visitors coming to your business? Wouldn’t it be exciting if there were
Choosing Promotional Product To Sell Your Company By Leon Chaddock
Promotional product is a type of marketing that can allow your business to take off. Many companies find that providing a product to the public
Promotional Pens: Writing Your Edge in Business By John Morris
Pens are used by almost everybody, from students, professionals, housewives, company executives and virtually any type of job. Therefore making a
Secrets of Successful Yellow Pages Advertising By Avery Manko
Year after year the yellow pages are full of ineffective ads. Follow these sure-fire tips to better your response and get more for your advertisi
The Forgotten Advertising Medium By Sharon Bray-McPherson
Too often those of us that own an online business forget that there's another advertising medium that business owners have been using for years,
Infomercial Creation: Design To Sell By Leon Chaddock
In infomercial creation, there are a number of different options available to you. You can hire someone to do the work for you or you can do it
Get Business Card Deals! By Leon Chaddock
We don’t mean to burst anyone’s bubble here, but there are some excellent ways to get business card deals on the web! You will find a number of o
What Smart Advertisers Are Doing About The "TiVo Problem" By Bruce Prokopets
Broadcast advertisers, who use television, are seeing dramatic reductions in their ad results because of a four-letter word-TiVo. In some ad agen
How To Get People To Read Your Ads By David Bell
Rule One:- The HeadlineThe headline should summarise the whole offer. It should grab the eye, and make you want to read the subheading. Th
Getting Your Fundraiser Publicity By Michelle Pearson
How well your fundraiser does will depend on how much publicity you can attract. Your community should be made aware of your fundraiser, so they
How to Dominate Other Yellow Page Ads By Joe Farinaccio
What I’m about to reveal to you is “classified” information. Top secret stuff.Okay… maybe not top secret… but you should know some entrep
Marketing and Advertising – How Much Should You Be Spending? By Linda Riley
Whether you’re a startup or an established small business, one of the toughest decisions that you will make is how much money you are going to sp
Offline Ways To Promote Your Business By David Bell
If you are trying to promote your business now, you can move in one of two directions:You can take the conventional route to promotion and
How To Generate Income From Print Newsletter Business By Craig Dawber
Those who love to write and have a head for running a business should seriously give it a thought. Running a print newsletter can be fun and can
Dump Those Helping Verbs from Your Ads and Promotion Copy By John T Jones, Ph.D.
My wife and I wondered across the high school parking lot next to our home this afternoon and watched a girl’s soccer game. We heard shouts like
I Don't Need a Website By Faheem Razak
I've met with many small businesses this past year trying to sell my skills and one thing I regularly hear is this: "I don't sell anything online
What Does the Point of Diminishing Return Mean? By Steve Moundzouris
Advertising, what does the point of diminishing return mean?The point of diminishing return simply means that no matter how much more mone
Radio Advertising: A Long History Of Excellence By Leon Chaddock
For years people have tuned into radio talk shows, radio morning shows as well as all those broadcasters and their funky styles. If you are like
Inside View On Printers By Alan Jason Smith
Printers have certainly come a long way since the inception of the character and and dot matrix printers.These ancient products (ancient i
Seven Inexpensive Not Cheap Advertising Tactics By Mary Eule
Most small businesses have limited marketing communication, aka advertising, budgets making it even more crucial to research thoroughly; select t
Vinyl Banner Design Tips By Rick Hendershot
Vinyl banner design is about as easy as it gets for the non-professional graphic designer. Generally speaking, a vinyl banner is easy to design.
Is Traditional Advertising Dead? By Chet Holcomb
Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz w
10 Ways to Design Yellow Pages Ads By Mike McDaniel
Here is some common sense advice for those "unchangeable for a whole year" Yellow Pages adsYellow Pages advertising is one of the most pop
