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25th october: university managers haven't the foggiest
A recent poll has found shocking evidence that one third of all senior senior university managers, including vice-chancellors, don't know the cost of their own marketing. The glossy pamphlets enticing potential students, staff and investors are costing universities millions of pounds due to mismanagement. Equally worrying is the fact that most do not know how effective their marketing strategies are, and few even know whether there is ongoing analysis of the money spent.

It is estimated that around �300 million pounds are spent in the UK on university marketing alone. These shocking findings cut particularly deep in the context of the increasing downsizing and casualisation of university staff, and the mounting proof that top-up fees exclude thousands of potential students whilst bringing in very little money.

This disparity between everyday realities and the lofty heights of management is eminently represented by one (unusually switched-on) respondent to the survey who noted that "most of our vast marketing budget is devoted to getting yet more students to apply - whom we then turn down".

As wobblies, this represents a belief that we have held throughout our 101 years of life, and one that is proven right time and time again; the fact that the working class and employing class, really do have nothing in common. What we need now is a strong, militant union that is prepared to take on the clueless managers and win.
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