Are you thinking of selling your property?

I can help you sell at a price you are comfortable with as quickly as necessary.

What follows is my general listing package. It details the process I  go through to sell your property. When you�re ready to list  I will analyze your market and fill in the details including the recommended sales price: 


Marketing plan for your property by Howard Youhanan

First meeting: Pricing assessment and showing strategy for price and viewing maximization.

Shortly after: Property is listed but no showings are allowed yet. I begin approaching my investment contacts and post the property on my web isite. You begin to prepare property and financial documents for effective showings.

Within week 1: Showings begin. Digital pictures taken. All paper work is done and calculations are made.

Weeks 2- 10 depending on area: Offers comes in. I expect the property to be sold at a price desirable to you by the end of the week. If not we can reassess pricing and I will advertise in the newspaper.

Four important facts to remember about pricing:

-           Your property is worth only as much as a buyer is willing to pay.

-           An accurately priced property sells faster and at a higher price.

-           A buyer is more inclined to make a full price offer on a home that is listed at fair market value.  Conversely, a buyer is more apt to put in a low offer on a home that is priced above market value.

-           If you overprice your home, it will have fewer showings, receive lower offers, take longer to sell, plus actually contribute to the sale of other properties.

Pricing strategy:

Depends on seller's motivation. To sell within 4 weeks, sell at or slightly below market value  and  below competition prices.

I generally use current, past and expired listings from the sellers buildings as they are the closest comparables.

We will price your property together. It is your property after all.
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