Where a word appears and what other words appear next to it, affects the way a word and subsequently concept, is internalized.
So the ultimate goal of the text works shown is to present more information than normal grammar and text arrangements. In showing an internal structure, which is populated by words as proxies for concepts and ideas, each text work becomes a signifying metaphor that (providing they are read) can possibly bypass the every day protocols dictated to us by modern communication methods (media).
Essentially they are anti-advertisement �art�.