RAGHU

RAGHU. T.

182/E, Type III, Rly Qtrs, Opp to MEI Tumkur Road Yeshwanthpur, Bangalore 560 022 Tel # 080 3477127 E Mail : [email protected]

ORGANISATIONAL

EXPERIENCE : PROCTER & GAMBLE FMCG – Product support

Bhawar Inc (Sole Distributor for P&G for Karnataka State)

From Feb 1999 to till date.

Job Profile : Currently working as Business Development Executive at

the Distributor site in the Distribution Channel.

Handling Direct Distribution through Van Sales.

Managing Sales distribution, merchandising and collection from the trade.

Consumer and Dealer promotions.

Monitoring logistics- Demand and forecast.

Resource Mobilization for the Brand positioning.

Compile and provide monthly sales, productivity indices to the Management.

Successfully completed the Training programme organized by Procter and Gamble on Managing Distribution.

Product support Executive – Marketing & Promotions – Served the corporation on assignment for products in the premium health care & hair care segment which involved in the direct selling for a premium brand of a shampoo (PANTENE) Served the corporation on assignment; for products in the health care segment (VICKS SuperBalm) (Vicks Cough Drops) Informed about the market trend. (Worked on consumer promotions,) post launch brand tracking , (resource mobilisation & distribution network.

Period. (Nov 1997 – Jan 1999)

Eventures Dec 1996 Nov 1997.

MUDRA COMMUNICATIONS Advertising – Event Support.

Client Alliance – associated with the launch of a leading international brand of men’s wear(JOCKEY) Served the assignment of a shopping event too. Demonstrated team dynamic skills with the post launch to support qualitative research of the consumer attitude.

Advertising: Oct 95- Nov 96

Analysis to generate database.
Media habits, sensitivity, consumer behaviour & attitude. Consumer’s proactive & reactive responses.
Campaign creation, media planning & concept testing.
Generate consumer’s competitiveness by Promotions & Event participation.
Pre-test & release, media post – test & reactions.
Considerable hands on experience in copy writing & visualising as a free lancer for silvertone digital Graphics, Bangalore.

INTRON – Servis Consumer Durable – Product support.

(presently Electrolux)

Period: Jan 93 – Dec 93.

Sales Executive – The job involved initiating marketing input for brand

building, maintaining high level of customers support & service by substantially increasing the market position of the brand. Increased the sales during the period & suggested design methods to improve the product.

PERSONAL PROFILE :

BORN ON July 4^th 1972

ACADEMICS Mysore University

Bachelors Degree in Industrial & Production Engg (P. E. S. College of Engg – Mandya) Class of 1995.

PROFICIENT IN Telugu, kannada, Tamil, Hindi, English & french.

Achievements: 1994-1995

Organised & Conducted AD-QUIZ for the Univeristy of Mysore. Pioneered the concept for the first time.
Cultural Secretary.
Manager - College Rock Band.
Choreographed college fashion shows. compared the shows.
Orgainsed Dirt track & Moto Cross Events. Hosted the show.

At Leisure:

Trekking, Music, Snooker, Automobile & Aviation enthusiast.

Perhaps it’s the cross functional exposure to sales, marketing, distribution, logistics and advertising, I could co-ordinate across departments & functions with a techno - administrative acumen.

I imagine that with my varied experience you would enable me to contribute professionally much sooner.

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