IMPERIAL
BY
Chrysler

 

 

I M P E R I A L
1 9 5 6

 

 

I n _1 9 5 6 . . .

 

Compare to today, buying a luxury automobile in mid-Fifties America meant a lot of "doing without." It meant doing without competition from German and Japanese makes. It meant doing without four-wheels drive and brush guards. It meant doing without hands-free cell phones, electronic stability controls, or high-tech navigational system linked to global-positioning satellites because there weren't any satellites -not just yet. Still, the competition for the well-helled buyer's patronage back then was no less interesting. The discriminating motorist could choose between four marques -one each from the Big Three and another storied independent. Each had its own distinctive interpretation of stiling meant to impress and plenty of power under the hood. Comfort and convenience features that lifted these cars beyond mere transportation were installed as soon as they could be devised. All these efforts were quite necessary because as a manufacturer, it was important to offer a lot to a customer who was willing to spend $5000 on a new automobile. And Nineteen fifty-six would be the last year for that luxury cars.
It was a vintage year in many ways. TVviewers could see As the World Turns and The price is Right. They also took a liking to such quiz shows as The $64,000 Challenge and $64,000 Question, which would blosson into scandal a few years later.
Out Hollywood way, Carroll Baker's sensual performance in Baby Doll -which would barely warrant a raised eyebrow today- startled '56 moviegoers.
The Motion Picture Academy gave its top Oscars to Around the World in 80 Days, Yul Brynner (The King and I), and Ingrid Bergman (Anastasia). James dean was gone, but his last movie, the epic Giant, earned a best-director award. Meanwhile, the eyes of the world focused on former actress Grace Kelly, as she exchanged storybook marital vows with Monaco's Prince Rainier. Playwright Arthur Miller took Marilyn Monroe as his lawful wife.
Elvis Presley recorded "Heartbreak Hotel", but when he appeared on Ed Sullivan's show for the third time, viewers saw his gyrations only from the waist up. Teens danced to everithing from "Moonglow" and Doris Day favorite "Que Sera, Sera", to The Platters' soulful rendition of "The Great Pretender".
The New York Yankees beat the Brooklyn Dodgers in a World series highlighted by Don Larsen's perfect game: 27 Dodgers up, 27 down.
Future president John F. Kennedy won a Pulitzer Prize for his collection of biographical essays, Profiles in Courage.
In a political rematch, Adlai Stevenson lost another presidential election to Dwight Eisenhower. Ike's old allies, the British and French, invaded Suez, only to be sent packing when Eisenhower refused to support them. (They've never forguiven us.) Martin Luther King, Jr., emerged as the primary leader in the campaign for desegregation. Fidel Castro landed in Cuba with a small armed force intent on revolution. Nikita Khrushchev, the new Soviet premier, visited Britain and proclaimed peaceful coexistence. And everibody was reading Grace Metalious's racy novel, Peyton Place, thought not everibody would admit it.
Influence of young people continued to spiral. Teenagers, having grown up in wartime and postwar prosperity, lacked their elders' firsthand experience with deprivation. More than a third of high-school graduates now went on to college.
For the first time, in fact, young folks foresaw a better life for themselves than their parents had enjoyed -or endured. And for better or worse,material goods -topped by a prosper automobile- were a big part of that rosy picture for the future.
Car prices rose this year -some substantialy. So despite continued wage increases, not everyone could come up with the cash -or secure sufficient credit- to drive home a spanking-new '56. Going secondhand was the only answer. Once considered a "problem" by franchised dealers, used cars were now a vital element of the auto trade, and a blessing to lower-income families in need of "cheap wheels".
Mothers could now buy disposable diapers, owners of noisy cars could hit a Midas Muffler shop, and airlines carried as many passengers as railroads. Private cars remained king.
But 1956 was not Detroit's best year. That was 1955, which set a new sales records with nearly eight million cars. Nobody expected '56 to be anywhere near a strong, especially as most cars would be warmed-over versions of 5.8 million was hardly shabby.
There were no signs of economic recession in 1956. Only a handful of America had heard of the Volkswagen. Gasoline sold for barely a quarter a gallon. Rivers of "Golden Esso" and "Super Shell" coursed through thirsty, high-compression V-8s. Styling was the most flamboyant Detroit had yet conceived. Tailfins were sprouting, as were two- and three-tone paint jobs. Curb weight was on the rise; unsprung weight was deemed an asset, not a liability. More four-door hardtops arrived extending the popular two-door concept. And if standard fare wasn't enough, Detroit now had "limited editions" vying.

 

 

1956 Imperial Southampton Hardtop Coupe

 

 

The Imperial

McCahill Tests

Mechanix Illustrated, August 1956


“Luxury, top performance” is Tom’s verdict on this 280-hp prestige car.

By Tom McCahill

“Exclusive Imperial” measure a long 229 in.


Imperial, according to Webster’s Dictionary, means quite a few things including “supreme, superior, of unusual size or excellence.” To the Chrysler Corporation, as very TV-viewer has plainly heard, it also means “exclusive.” Chrysler’s “Exclusive Imperial” is their answer to GM’s Cadillac Eldorado and Ford’s Continental, meaning it is the top hack in the Chrysler barn. How does it compare with the others? Placing these three on a pedestal for investigation brings out many interesting facets.
The Imperial won’t give way an inch in quality or comfort to the other two except that the Continental’s chrome-work has a slight edge and both it and the Eldorado are more expensive. (factory delivered prices, roughly: Imperial 2-door hardtop $5,400; Eldorado $6,700; Continental $9,600—Editor) In performance the Imperial is quite a few blocks ahead of the others. In appearance these three top-level cars are as different as George Gobel, Clark Gable and Jimmy Durante. (It’s up to you to figure out which one is Gable.) The outstanding style gimmicks, as you all know, are the Continental’s tire mount, the Eldorado’s Space Cadet tail fins and the Imperial’s now-famous Sparrow-Strainer taillights, which means all three cars have rear-end features that make them distinctive.
My personal opinion of the Imperial’s looks, which may not agree at all with yours, is that this is undoubtedly one of the handsomest cars ever built in America—depending on the paint job. I have never seen a car that can change its character quite as much as this one does through various combinations of colors. To me, some of the two-tone jobs only look like distant cousins of the same car in a solid color. Color combinations actually give the impression of changing the design of the entire automobile.
My test car was a solid white two-door hardtop and though this might be garish on some lesser automobiles, on the test car it seemed to give even more meaning to the name Imperial. The upholstery was the finest grade white leather with nylon tapestry trim. It made you wonder on opening the door, “When are the harem girls that must go with this Sultan’s barouche?” The hood line, the most modern of the top-price three, slopes down so that your eyes can get a sizeable bite of the road immediately ahead. This vision is not cluttered with any gee-gaws to distract the driver. The only forward ornament on the car is good old Herman The Coot in jump position—and he can only be seen by walking around front.
This is a big car—make no bones about that. It has a wheelbase of 133 inches, an overall length of 229 and an overall width of 78.8. It hits the scales, dry as a bar car going through South Carolina, at 4,530 pounds.
As this is an important entry in the race for America’s Top Prestige Wagon, my tests were a lot longer than I usually make and covered over 5,000 miles in extreme conditions that varied from 18 inches of snow to tropical late-spring heat in the Florida Keys. In my many years of driving, at times in some pretty fancy cars, I’ve never driven anything that received more voluntary compliments than this one. At the Angler’s Club in Key Largo where I went for some shooting (dig that, shooting at an Angler’s club), it created quite a sensation among the Continental and Eldorado Set.
One day in the Keys when the temperature was pushing 100. I snapped the air conditioning on to Full and felt like a rich Greek gambler as I tooled up a roasting US#1. In a snowstorm that dumped 18 inches on my New Jersey mountain, I found this big car had a lot better traction and plow-through than many other American models I have driven in the last few years under such conditions. The power plant is Chrysler’s big 354-cubic-inch mill developing 280 hp. The transmission with pushbuttons has been changed on the Imperial models of just a few months ago. On the late model ’56 Imperials an extra third speed has been added which gives it a lot more flexibility and dig than when it was first introduced. Engine-wise, this is basically the same car as the Chrysler New Yorker. The original models, due to their extra size and weight, were not up to the New Yorkers in traffic light get-way. With the addition of this third-speed button control the big Imperial will now out-nose the New Yorker by just a whisker in fact passing or in getting away from an angry mother-in-law on a motorcycle. These Imperials, when properly tuned, will get up to a full 120 mph and will cruise at 80 with no more effort than it takes to down a milkshake.
The proof of any car’s real roadability comes in putting it over the road. I left Florida one night on my northern test leg with the car loaded like a paddy wagon after an Irish wedding. Hour after towards New York with all the comfort of riding in the lushest Pullman. In hard turns and bends I found it biting in and holding on like a bat in a wind tunnel.
Jim McMichael who was behind me in my own car finally found out the real reason for the Mars-type taillights. On this trip we ran mile after mile with almost zero visibility through smoke caused by a series of forest fires that came right up to the road’s edge. Jim told me, when we stopped for coffee, that those taillights stood out like Gina Lollobrigida in a Boy Scout’s suit. When this lights were first introduced on the original Imperials they resembled moose antlers on a canary. They are now a distinctive trademark of the car and a useful one, too.
Due to the full-time power steering, this is the easiest-handling-and-controlling car of mastodon proportions that I’ve ever driven in city traffic where you grunt and groan two feet at a time. Whether you like power steering or not, in traffic with a big car it’s real great. If you’re going to have power steering, then go all the way and have it full-time, like Chrysler’s. Anything less is like playing catch with an ice cub to save the price of an air-conditioning unit. There was a time when guys with little wives never expected them to drive big-sized family buckets because the sheer physical strength needed just to park would have developed her into an Olympic discus-throwing champ in a matter of months. As all you old-time readers know, I’ve been a booster of small cars for many years and haven’t wavered from this point one inch, even now. But when we do have big cars it’s nice to know that from a physical output standpoint there is no difference in the handling, regardless of size.
I still get in a lot of arguments regarding power steering and specially Chrysler’s full-time power. The arguments usually center around the fact that “you don’t get the road feel” that you do without power steering. This is absolutely true and no argument could change it. You do get more road feel without power steering. But after several thousand miles with full-time power steering, if you’re a good driver you become sensitized to this new effortless method and suddenly you find you have as much road feel and knowledge of what’s going on as you ever did, only the sensation is coming to you differently. It’s like a piston pilot of many years’ experience going into jets for the first time. It’s a different feel but the end result is the same—and much faster. For real competition and hard road driving I would still prefer non-power steering and a correctly-balanced car. However, power steering has advanced and after more than 50,000 miles of driving cars so equipped I’m finally convinced that there is a definite place for it. Especially in luxury liners where ease of operation is more important than how the car could get through White House Corner at LeMans at full throttle.
In summing up, the Imperial is a full-bore luxury car, jammed full of goodies for everyone who has the price and is not interested in winning the next steeplechase at Belmont. There isn’t a car made in America today offering more interior luxury, combined with top performance, than the new Imperials. Mechanically they are sound, gutty and reliable, using the same power plant as the world record-holding Chrysler 300 tamed down for civilized use.

 

SPECIFICATIONS

Model tested

1956 Chrysler Imperial hardtop

ENGINE
Type
V-8
Valves
OHV
Bore x Stroke
3.94 x 3.63 inches
Maximum torque
380 ft-pounds @2800 rpm
Brake horsepower
280 @4600 rpm
Compression ratio
9.0 to 1
DIMENSIONS
Wheelbase
133 inches
Overall length
229 inches
Front tread
61.3 inches
Rear tread
60.4 inches
Width
78.8 inches
Height
60.4 inches
Weight
4,530 pounds
Standard tire size
8.20 x 15
Gas tank
20 gallons
PERFORMANCE
0 to 30 mph
4.2 seconds
0 to 50 mph
8.2 seconds
0 to 60 mph
9.8 seconds
0 to 70 mph
13.9 seconds
Top speed
115-120 mph
Speedometer error
At 60 mph on speedometer, actual speed 59.7 mph


 

 

1956 IMPERIAL: Models

 
Weight
Price
Production
C73 (wb 133.0)
  sedan 4-door
4,575
4,832
6,821
  Southampton hardtop sedan
4,680
5,225
1,543
  Southampton hardtop coupe
4,555
5,094
2,094
C70 Crown Imperial (wb 149.5)
  sedan 4-door, 8-pass
5,145
7,603
51
  limousine 4-door
5,205
7,737
175
1956 engines: Type and cid
bore x stroke
bhp
availability
V-8, 354.0
3.94 x 3.63
280
S-all

 

1956 IMPERIAL: Links

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

 

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