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Know your
Consultant / Trainer
Qualification :
B. Tech. (Civil Engineering, IIT Delhi), System Auditor (Bureau Veritas) Experience
: Ten years in Marketing, Communication, Quality Management System, MIS
and Project Management Accomplishments (Marketing, Sales &
Training) -Headed
Marketing & Quality Control Department of Zamil Steel ($200 million MNC) at the
youngest age. -During the
tenure, the realized sales increased by 37% and, marketing & sales expenses (as % of
total sales) reduced by 16%. -Worked in
five countries and trained more than forty professionals from ten countries in the
critical areas of Marketing & Sales, System Management, and Project Management. -Tracked the
wasted advertisement and reduced the marketing expenditure from 1% to 0.5% of total sales
income. -Design and
production of marketing collaterals including brochure, leaflet, billboard, exhibition
layout, Technical manual, comparison with competitors, PQD, accessories catalogues,
Maintenance manual, Installation guide, project profile, Standard product specification,
standard term and condition of sales, Technical manual and Corporate presentation. -Development
of Frequently Asked Questions (FAQ) for sales force. -Preparation
and evaluation of the bonus/ incentive plans for the sales staff. -Development
of distribution network (Builders, erectors and agents). -Worked with
important Clients from Middle East, Far East, Asia Pacific, Australia, China &
Mongolia. Some important clients are Takenaka, Kajima, Mitsui, Ticon, Toyo, Thai Acrylic
(Subsidiary of AV Birla Group), Honda, Yamaha. -Arranged for
exhibitions in Vietnam (2002), Malaysia (MSSA,2002), Myanmar & Cambodia. -Represented
the Company in Taylor Nelson’s seminar on “Media” covering four key topics
- Media & Optimisation, Tracking advvertising impact, Wooing the consumers and
Succeeding in today’s tough market. Accomplishments (Other fields) -Better
tracking system helped the company to reduce the customers’ claim by 46%. Experience
in Oracle based ERP system to integrate all processes/ departments. -Received ISO
9001 certification for the company. Top scorer in System Auditor test from Bureau Veritas.
-Ascertain the
parameters that will measure the performance of important processes like Sales,
Engineering, Production and Project Management. -Development
of software for estimation and, to determine financial implication. -Active and
participating member of Industrial Marketing Practitioner (US). -Active and
participating member of Marketingprof (US).
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