Friday July 13 1:31 PM ET 2001
Cheb Mami Looks to Spread Rai Music
By ANGELA DOLAND, Associated Press Writer

PARIS (AP) - When Cheb Mami started singing as a boy in Algeria, rai music
was banned from the radio because of its irreverent lyrics about desire,
politics and the problems of everyday life.
So Mami sang in the streets and at weddings, dreaming of a time when his
music might have greater reach. Today he's a star not only in his
violence-plagued country, but also in Europe, where rai - a blend of
Western pop and sinuous Eastern melodies - pulses through almost every
dance club.

Now Mami, 34, is touring the United States, where his brand of music is
still unfamiliar. He's already made inroads: American audiences got a hint
of his haunting, high-pitched voice on Sting's hit ``Desert Rose,'' which
they sang together at the Super Bowl.
Mami, who also has a new album, hopes to be a cultural ambassador for rai
music and for Algeria, which is struggling with high unemployment, unrest
among its young people and nearly a decade of extremist violence.

``Rai is a way of talking about our daily life, the daily lives of youths
in Algeria,'' Mami said in an interview in Paris, where he lives. ``Young
people in Algeria ... dream of having lives like young people in other
places.''
Some of rai's themes, like love, are universal. But with its unfamiliar
rhythms and Arabic lyrics, it might initially be a tough sell in the land
of rock 'n' roll, Mami said. He doesn't mind.

``I like challenges. You've got to fight to have things you want,'' said
Mami, who speaks in Arabic-accented French. He's known for his on-stage
energy, and offstage, too, he bursts into song and dance in his chair.

``What's the point of things that come easy? When a poor guy buys a
bicycle, it makes him more happy than a rich guy who buys a Ferrari.''
Mami's new album, ``Dellali,'' released July 3 in the United States,
stretches the definition of rai, mixing plaintive Bedouin melodies, reggae,
French chanson, African beats and Indian-style violins. Sting and Ziggy
Marley sing backup.
``I wanted to do something more international, more daring,'' Mami said.
``I dream that rai can be world music in the real sense of the term.''
Mami compares rai to two styles of music that evolved on the other side of
the Atlantic: reggae and the blues.
``These are forms of music that were born from a cry of protest,'' he said.

Rai was developed early in the 20th century by Algerian women forced to
stay home while their husbands went out, Mami says. Eventually youths, or
``chebs,'' picked it up.

In the 1980s, rai was considered so volatile that many singers fled Algeria
for France, developing a following among the large North African community
there.

Mami moved to Paris in his late teens. Rai was nearly unknown in Paris
then, and he was his own producer and manager, selling tapes on street corners.

As his success grew, Algeria spiraled into chaos. In the early 1990s, Mami
watched from abroad as Islamic insurgents launched a campaign of terror to
try to topple the military-backed government. More than 100,000 people have
been killed in the violence.
Mami didn't sing in Algeria for nearly a decade, though he often went back
to visit.
``We couldn't give concerts ... while there was death everywhere,'' he
said. ``It wasn't a place to make music.''
The Muslim extremists condemned many of the arts, but rai was a particular
target because of its sassy, sometimes racy lyrics. Several popular singers
were killed.
One of Mami's close friends, singer Cheb Hasni, was gunned down in 1994.
Mami was recording in Los Angeles when he heard the news.
``It was tough. Afterward we had to continue, we had to resist,'' Mami said.
In 1999, when things in Algeria turned more hopeful, Mami gave his first
concert there in 10 years, drawing 100,000 fans. A new president, Abdelaziz
Bouteflika, had been elected, pledging to end the insurgency.

``I said, it's now or never for this concert. It's time to give people a
breath of fresh air,'' Mami said.
Two years later, the insurgency has lessened but still continues. And there
are new problems: Algeria's young people, especially the Berber minority,
have been rioting out of frustration over their prospects.
Mami returns home to Algeria about every six weeks. He is patiently waiting
for the country to heal.

``I can only be optimistic. I love my country,'' he says. ``One day,
Algeria will wake from its nightmare and get back on its feet.''
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