Media

PR/Media Report
Laura Thomas
PR/Media Rep

Media and Public Relations Report

Wow! Have we experienced a great deal of success in the first 3 months of 2001! While we are grateful for our opportunity to have a regular morning interview spot, moving our messages to prime time news has been a long term goal � reached in part this quarter! Here�s a brief recap:

Media releases were sent out statewide in February on Moms modeling eating behavior that has an impact on their 5 year old daughters. This release was featured as a news story on KIVI Ch 6, the ABC affiliate during the 5 pm news cast. Approximate audience reach, 9,400 viewers.

Just in time for Valentines Day, Laura Thomas was interviewed on healthy chocolate ideas. The interview ran during the 5 pm news cast on KTVB, Ch 7 the NBC affiliate and highest rated news for time slot in the Boise area. Approximate audience reach, 40,200!

March � NNM media kits were set to media state wide featuring two releases and a side bar sheet on activity and eating.

We scored a huge hit in March. Laura Thomas set up a feature story about National Nutrition Month, the services of a registered dietitian and Diabetes Awareness day. Mimi Hartman served as the RD spokesperson. Laura arranged for a personal friend of hers with type 2 diabetes to be interviewed in her home along side of her husband who does much of the family cooking. Aspects of the segment aired on both the March 9th 5 pm and 10 pm newcasts of KTVB! These two broadcasts reached an audience of 99,000 people. On March 16th, the station followed up with more information about Diabetes Awareness Day � a postal stamp and Governor Kempthorne�s proclamation. All in all, a very successful endeavor!

In addition, local RDS kept up the regular morning appearances on KBCI, Ch 2

1/24/01 � Mimi Hartman � soup as a weight loss aid
1/31/01 � Jean Zaske � feeding young children
2/7/01 � Michelle Carter � nutrition for winter time sports � Michelle is new to Idaho, was about 8 month pregnant when she did the interview and brings with her experience of doing a regular morning interview on TV in the Houston area. Welcome Michelle and thanks for being such a willing volunteer!
2/14/01 � Laura Thomas � Chocolate ideas for Valentines Day and all year round.
2/21/01 � Mimi Hartman � February Heart Month
2/28/01 � Laura Thomas � Fish recipes for Heart Month and Lent.
3/7/01 � Betty Trounson � National Nutrition Month and the Basic Five Miler Laura is hoping to convince Betty to continue to appear on a somewhat regular basis.
3/14/01 � Mimi Hartman � Diabetes Awareness Day
3/21/01 � Hilary Horton � Eat to Compete in Runs and another plug for the Basic Five Miler
3/28/01 � Jean Zaske � Spring Greens
4/4/01 � Betty Trounson � Healthy Eating and Activity for Healthy weights in kids (Laura was successful!)

I would love to include additional media activity in Idaho in this report � please send information on activities to Laura Thomas (email preferred, if possible) at [email protected] or fax to 208 327-7054 ormail to Laura at Idaho Dairy Council, 1365 N. Orchard, #203 Boise, ID 83706. If you do it within a few days of the activity, I will compile the report. That way your activity will make it into the next report.