Structure of the assignment

 Overview

Ø        Business nature, background and history of Fosters and Lion Nathan

 Main Body

Ø        Current strategy of Foster and Lion Nathan? How to implement their strategies? Differences? Strategic group?

Ø        What competitive advantages possesses by Foster and Lion Nathan?

Ø        How does competitive advantage emerge?

u      External sources of changes such as changing customer demand and technological change

u      Internal sources of change such as innovative capability and resources

Ø        Porter’s theory of competitive advantage provides a framework for examining the 2 competitors including: --

                        Strategy, Structure and Rivalry in the industry

                        Demand conditions

                        Related and supporting industries

                        Key success factors within the industry

Ø        Subsidiary roles

- Black hole/ strategic leader/ implementor/ contributor?

Ø        Future strategies of these 2 firms

Conclusion