Brandweek (October 14, 2002; p.5) 

Sega clicks with $10m support for NBA 2K3 game 

SAN FRANCISCO -- Sega of America has kicked off a $10 million campaign, via 
Leagas Delaney, San Francisco, in support of its new NBA 2K3 title. A 30-second 
TV spot, directed by hip-hop video veteran Hype Williams and featuring NBA 
players Vince Carter, Garry Payton and Ben Wallace, is airing on CBS, ESPN, MW 
and elsewhere.