XXL Record Review/ June 2001
by Leah Rose

N.E.R.D.   In Search Of�(medium)

It once seemed as if The Neptunes couldn�t miss.  After producing pop-hop chorus driven hits like Mystikal�s biggest single ever, �Shake Ya Ass,� and Jigga�s addictive �I Just Wanna Love You (Give It 2 Me),� the Virginia-based production duo has become hip-hop�s most sought after commercial beat chefs.  Since stars only get 15 minutes of fame it�s only right that The Neptunes would bank on their sky-high demand.  So like fellow beat makers turned artists, Timbaland and DJ Quik, The Neptunes are releasing their own album, In Search Of�, under the alias N.E.R.D. (No One Ever Really Dies).  The result is an eclectic mix of techno-based, alternative hip-hop and R&B, topped with lyrics that fluctuate from cool to cornier than Steve Urkel.
On In Search Of� the signature vocal melodies of Pharrell Williams shoot an accuracy of 50/50.  Sometimes he makes a pleasurable bond with the track and other times he sounds as flat as Lil� Kim before surgery.  On the folk-ish �Provider,� over somber guitar fondles, Pharrell, sounding a la Everlast on a bad day strings together the story of a man who claims he�s got no choice, but to hustle.  Then the listener must stomach pictures of some nerd getting head as Pharrell gets his Rick James on about how he gets off on �Brain.�  �Girl unlatch your bra/ But first unlatch your jaw/ It�s cool to call me dog, but your head is under my paw.�
Luckily the group�s saving grace is their first single, �Lap Dance� which remains in tune with their sonic scrapbook of past hits.  And there lies the downfall of In Search Of�  Too many of the tracks resemble those of past Neptune work.  Like the single, beat fractions for �Things Are Getting Better,� and �Truth Or Dare� are borrowed from Nore�s �Superthug� and �Oh No.�  Even more eerie is �Tape You� which owns the same guitar sequences as �I Just Wanna Love U.�
Not saying The Neptunes� production reign is over, but releasing an album tat sounds like a collection of patchwork remixes is in no way an investment in longevity.
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