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UNIFORM RESOURCE LOCATOR (URL)

The uniform resource locator, or URL, is the Internet "address" that is assigned to any particular web page.  It consists of a protocol, a domain name, and a file path.

http://www.mcdonalds.com/franchises.html

For the above URL:
the protocol is http://
 

 The 3rd level domain name is www.  www is the most popular third level 
                 domain name, but others may be set up by an Internet Service 
                 Provider or a personal server.  (Most businesses prefer to stick with
                 the mainstream WWW).

The 2nd level domain is mcdonalds.  It is this part of a URL that most 

                   frequently identifies a business's name.

The top level domain in the above instance is .com

The path file includes all the text found after the top level domain.  In this
 case,
it is franchises.html
Path files
are the ONLY part of a URL that is CASE SENSITIVE!

There are many top level domain names available, including...
     .com, .org., .edu,
.gov, .int, .mil, .net, and .biz. 
Domain names may be registered in three
of these (.com, .net, and .org) without
        restriction; the other four have
limited purposes. 
In other words... anyone may register a domain name

             with the top level domain of .com, .net or .org ... the others may only be
              registered for limited purposes only.

To view the current top level domain names and their differences, visit
             http://www.icann.org/registries/listing.html

Over the past few years, ICANN has approved many other top level domain names .... the sky's the limit on the Web!!


   The Four Rules of effective Domain Names
  1. Keep it short.
  2. Stick with your existing brand identity.
  3. Don't use a time limited term.
  4. Make it easy to remember (and spell).
Take a visit to Network Solutions
Find a creative name for five of the following.  Write down your BEST solution for each.  You will hand this in to me at the end of the bell.
Back to the outline
.
...    


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