1. Welcome to Tru Zealand   Ours is an age obsessed with immediate gratification. Fast cuts, big fun, short-term return, tits'n'explosions. There is no time for nuance. To make matters worse, irony has been stolen from us, co-opted irreversibly into the palette of corporate marketing tools.
  

In an age such as ours, boringness is transgression, an affront to progress.

To put it another way, if there was boring on your whiteware, you’d be reaching for the creme cleanser. After harshly scratching the surface, however, we have found that boring doesn't need to be our enemy. Boring can be both instructive and (more surprisingly) entertaining.

  
    As it turns out, there is a particular exhilaration in finding pleasure in the boring.  Having been tickled by this perverse thrill in its raw, musty ink-and-cardboard state, a small conglomerate of nonphilatelists created boringpostcards.co.nz.

An introductory essay was called for...		  
    It was tempting to not try to explore the factors which make boring so interesting. Why spoil the fun by "overanalysing"? Why not, just for once, leave matters at the level of the unconscious, the romantic, the unmanipulated, the "real"?

No such luck. Here we attempt to answer the question on everyone's lips: Why boringpostcards? >
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