A Consumer Profile

 

Demographics:           Age: 15 years old (15-40)

 

                                    Gender: Both

 

                                    Income: Consumers who are low class can afford to pay for my product/service and also is my main target market. Yogurt smoothes are an upscale product.

 

                                    Family Life Cycle: Married, with children

 

                                    Culture: Never had a smoothe for like a year who wants to try it today. Often eats from fast-food restaurants, considers this a cultural lifestyle thing

 

Psychographics          Lifestyle: Drinks a lot of pop or sweet juices. Someone who’s with friends and stays out all night.

 

                                    Values: Milkshakes, Social involvement

 

Geographics:              Lives in Metrotown, Burnaby, Capital of Victoria, population 4 million

 

Heavy Users:             Double-Chuned smoothes, salad with dressing

 

Motivations:               Emotional: Curious, Anxious, Happy, Pleasure, Some who wants to try out my service/product

 

Social:  Some told a consumer that they have to try out this restaurant and must conduct research in what foods and drinks they offer.

 

Benefit Analysis

 

Type of Utility                        Funtana Feature Analysis                 Benefit Analysis

 

Form

            Function                      You can buy smoothes there                 Productivity: we sell

                                                                                                            All flavours

           

            Colour                          Comes in different colours                     It is attractive and

                                                                                                            Lightweight

 

            Scent                            Smells good with freshener                    clean environment

 

            Design                          Nice and Funky                                    consumers are

                                                                                                            Attractive to the

                                                                                                            Look.

 

            Packeging                     Lightweight transparent Cup                  Easy to select the size                                                                                                   of the smoothe cup,

                                                                                                            Can make it more

                                                                                                            Attractive.

 

            Information                   Advertised on tv and flyers                    Comparison statistic

                                                                                                            Are there for the

                                                                                                            Consumer. Dosen’t

                                                                                                            Give enough

                                                                                                            Information about

                                                                                                            Funtana like in

                                                                                                            Flyers.

           

            Place                           Available locally and                               Widely distributed at

                        International areas.                                                        Cities and malls.

 

            Time                             Open 24 hours a day                            Consumers can come

                                                                                                            In any time and order.

 

            Possession                    Accept credit cards,debit, and cash       More then one way

                                                                                                            To pay for it.               

 

Product Differentiation

 

-         It serves only smoothes and vegetarian products such as salads and veggie burgers

-         All smoothe restaurant such as Frutz and Yogurt or Dairy Queen doesn’t have smoothes and milkshakes in diet but we do which is an advantage

-         Some restaurants have drive-thru, but my idea is that we have a enter/exit entrance which is more convenient

-         Some of our restaurants are located in beaches witch means that since we are involved not only for the consumers, but our community which also provides easier job requirements and more employees working for us

 

 

“Where you can enjoy fun,

                              You can enjoy Funtana.”