Kids may still be using their family's bathrobes and broomsticks to play at Hogwarts lessons and quidditch games, but expect a flood of Harry Potter merchandise after the film is released. Warner Brothers is also reported to be looking into designing a Harry Potter theme park.
If the enthusiasm of Harry fans is any barometer, Harry Potter loot will be an international sensation. The books have been so wildly popular that in England new volumes are not released until the school day ends, in order to cut down on devoted readers playing hooky. Meanwhile, the British publisher is issuing the books with new covers designed to appeal specifically to adults. |