Tactical Team Networking and Marketing
A proposal to enhance the Career Search Process
The following outlines a proposal that may not be achievable
as stated. It is meant to provide talking points for discussion.
Please make a positive remark before launching into a
criticism. The essential question should be, “what would improve the process
with the resources available”?
·
Increasing quality leads by reducing unproductive leads
·
Gain more informational interviews
·
Reduce redundant efforts among team members
·
Incorporate
CCRSC Body of Knowledge into a program
·
Make experience and knowledge accessible to
newcomers
·
Encourage sharing and development of more
tactics
Learn experiences, skills, and needs of team members in
detail to enable a structured, synergetic and collaborative approach to
networking.
Each team member takes an industry and/or a company and briefly
reports back on its competitive position as it relates to job growth. Examples
include: one-line statements about when
to target; position of company or industry (what are the strengths and
weaknesses plus current and future key job growth factors and risks); where the
company is located, description of company functions and market, contacts in
functional areas of interest as developed from a agreed upon template.
Issue: Selection of resources for research, especially if
company is small, new, private, or a wholly owned subsidiary.
· Table
1 – Corporate / Company Position
|
Market Share Growth |
Low Share |
High Share |
|
High Growth |
‘Question Marks’ |
Stars |
|
Low Growth |
Dogs |
Grazers (Cash Cows) |
A vote to continue pursuing needn’t be unanimous, simply
more than one. An individual may still pursue the lead individually, without
the ‘endorsements’ of the following steps.
Cover letter focuses on need of community to understand job market
opportunities and suggests benefits to employer (listed later).
Issue: More productive to have this on CCRSC/CGI
letterhead with
Determine functional questions that management might
generally share with employees and recruits
(Won’t always know or be able to tell you all the items in the example
without advocates)
·
Major Applications and Platforms
·
Department’s Strategic Direction (Two years to
Five years out)
·
‘Fading’ skill sets in organization
·
‘Stable’ skill sets for organization
·
‘Growing’ skill sets required by organization
·
Projects under way
·
Culture and Work Environment
·
Hiring practices (promotion vs. recruitment and
at what levels)
Wait two (?) days (?) weeks (?) for response
Use phone script established by CCRSC so no
misrepresentation of role
Any or all to follow up as a representative of team.
(JEFF: I am not in favor of treating
this like a standard job informational interview. Let’s keep it simple. HARLAN: Don’t agree.
Executives and managers should be accustomed to meeting with community groups,
students, and government committees in similar fashion.)
Issues: Single interviewer goes
out (Keep It Simple) and everyone follows up independently vs. everyone goes
out (to gain face-to-face meeting time and observe the interviewee and
workplace).
Classify new networking contacts as public or private to
individual(s) attending
Networking contact at a second company is not published if
team decides to make it a new selection
Prefer a counselor to a job developer, to de-emphasize the
job hunting aspects for the interviewee. (If the meetings are held at the
Center, then it will, by definition, be done by a developer) (I don’t think every
counselor is a developer.)
·
Promote goodwill in the community, favorable PR
·
Community service component, outreach
·
Make acquaintances that could produce unexpected
results
·
Less imposition
·
Low investment, akin to existing programs used by
many companies for recruitment and public relations
·
Find a job candidate before the position is
identified
·
Advocates for each other
·
Share tactics more readily
·
Add structure and work to a mutually agreed on
schedule
·
Share a network of job leads
·
Expand search by sharing research
Can you trust me? Can I trust you? Who are the guardians of
the program and how do they audit the situation.
Potential Owners: no one (public domain), everyone (?), the
funding agencies, CGI.
How long to continue a team? Can someone be voted out? Where
are results maintained and who has access?
·
Two-hour blocks in the afternoon or evening may
work best
·
‘Reserve’ rooms through ?
·
Use it or Lose it
·
Professional society building
·
Alumni associations
·
Union Halls?
·
Meet as independent study group(s) in public library conference rooms ad hoc or via
reservations (JEFF: We could meet at Brooklyn on Ridge Road near the Center) (HARLAN:
Which library is not an issue. That we are citizens seeking a place to exchange
information and advice is the essential truth. Anything else is secondary.)
·
Careerplace (CCC Metro) if you take their tour
and register
·
Months for new team member to obtain job, against
those not in team who became unemployed over same period
·
% Salary (New*100/Old)