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Hanson's 'Save Me' Music Video A LAUNCH.com Exclusive
12/15/00 (Launch.com) |
Hanson has released a new music video for the song
"Save
Me" exclusively to LAUNCH.com. The track is from from the band's latest album This Time Around, and the web-exclusive video can only be viewed at LAUNCH.com.
Taylor Hanson told LAUNCH that the video serves as a holiday gift to Hanson fans, and he hopes it inspires them to be creative with their computers as well. "This is for the fans to get something really special, and then there's a couple of specific sites we want to give it to, of course LAUNCH being one of the first. It was kind of a way to give them something really special. Hopefully this will leak out to people seeing what cool things you can do just kind of on your own and just creating your own videos like this," he said. "I think it's just a really cool story because it's just digital stuff that anybody could have had, and then we just went forward and created a cool style."
Isaac, Taylor, and Zac Hanson co-directed the "Save
Me" music video along with their good friend Ashley Greyson. The video uses a technique called
"rotoscoping", which is a process in which an artist traces an image from a film frame so that the movements on the film can be used in other media. "Basically, every second of the video is 30 individual treated frames," explained Greyson. "So it's done one frame at a time and each frame has several effects on it in order to pull it off and make it look sketched." The 1985 music video for A-ha's "Take On Me" is another example the technique.
After several weeks of work editing on laptop computers and more than 70 hours of adding rotoscoping effects, the "home-made" music video cost a whopping 20 dollars to create. Isaac quipped, "It was basically the cost of the tapes. We used all of the same kind of
software that people would normally use in an editing suite in a post-production facility. And you just spend a little more time with rendering just because of maybe the speed of your computer, but we have a pretty dang fast computer, so it's all negligible differences."
The video comprises clips from live Hanson performances across the nation, which were shot when the band toured in support of This Time Around earlier this year. Taylor told LAUNCH that Hanson and Greyson pieced the "Save Me" video together as the band was traveling on its tour bus. "That was the only reason, and the only way we could have done it was because we were on the road. Ashley was on tour with us, as he is a lot of the time, and that was one of the only ways where we could follow through with this video idea. We wanted to be involved, and it was really Ashley's and our thing, and we wanted to be able to do it." In addition to creating the "Save Me" music video, Hanson already has several songs completed for its next album. LAUNCH asked Taylor if the band knows yet, at this early stage, which direction the next Hanson album will go. "Well, I think it's definitely too early to talk about direction. We do have a lot of songs and it has been quite an exciting, crazy year of touring, and we're sort of just taking a brain break for the holidays. That's one of the reasons why we wanted to have this come out, since we are taking just a short break and we're not actually on tour at this moment. But yeah, we're hopefully going to get into the studio in the spring, and just make this next transition pretty fast into this next record."
This Time Around
features musical guests such as Jonny Lang and John Popper of Blues Traveler, among others, and Hanson told LAUNCH that the band is looking forward to more collaborations on its next album. Taylor explained, "There's a lot of people that we want to work with, but I'm not going to say any names yet because it's still so early, but there's a lot of just exciting things going on that we're looking forward to."
-- Jason Gelman, New York
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