I like abrupt.org's take on it, myself. From their web site: "'Culture Jamming' sticks where rational discourse slides off. It is, simply, the viral introduction of radical ideas. It is viral in that it uses the enemy's own resources to replicate itself -- corporate logos, marketing psychology, clean typography, 'adspeak'. It is radical because --ideally-- the message, once deciphered, causes damage to blind belief. Fake ads, fake newspaper articles, parodies, pastiche. The best CJ is totally unexpected, surprising, shocking in its implications."
