With the widespread diffusion of the Internet, companies are increasingly turning to technology-based systems to market to and serve their customers. Electronic movement of bits of information is increasing daily. Bits of customer information, bits of employee information, bits of product information, and in some cases bits of the product itself.
More than 30 million people use the Internet today, and that number is growing exponentially. When viewed from this vantage point, the modern enterprise is becoming evermore digital in terms of what it is and what it does, thus changing the way almost everything is marketed to almost everybody. |
