Website promotion combines different techniques and strategies to increase qualified traffic to your site. These are search engine positioning, strategic links, banner ads, opt-in email, client retention marketing, affiliate programs, press releases, strategic domain purchasing and much more.
This section is primarily focused on the basic methods of free website promotion, the most important of which is search engine positioning. As you know, 80% of Web sessions begin at search engines. A top 10 search engine ranking will generate more traffic than any other advertising campaign. Building a Web site without consideration for how it'll rank in the major search engines is folly in today's marketplace.
Website promotion is not a separate stage of building your Web site. It begins at the planning. What will the site offer? Who are your customers? What keywords will they type in to find your site? These aspects of website promotion need to be assessed when hunting for a domain name, creating the initial marketing plan and building the site.
Search is the most popular activity online second only to e-mail. If you want to find a product or service, where else can you go? The answer is Internet search engines.
This term is often used generically to describe both true search engines and directories. They are not the same...
