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Logos are to graphics what Esperanto is to language. Esperanto - the universal language that cuts across cultural barriers and speaks in one tongue. Logos accomplish the same mission - they are universally understood.Given the ability of logos to communicate around the world, it is easy to see how logos might be assigned other broader marketing tasks. Google, one of the most successful search engines on the Internet, did just that. And they’ve done it with style and grace.
If a search engine - designed for the serious business of seeking information from all sorts of databases - can have a sense of humor, Google has a sassy, sprightly, healthy humor gene embedded in its depths.
Your logo must be an easy object for the eyes to select up and for the brain to memorize, this is because if your competitors logo is much easier to remember the client will remember it first! You'll slack that customer, and many more.
The sly, funny wit of Google has exploded into a clever promotional tactic called the Holiday Google. Google’s staff of graphic designers have embroidered the basic Google logo with all sorts of seasonal motifs for just about any holiday, any occasion celebrated anywhere in the world.
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