Grant's Principles of Design
Color
meanings no clichés color theory
study
Shapes
meanings uses
Direction
movement lead/guide the eye convey movement
Type
appropriate serif vs sanserif age style as shape or line
Line
consistancy
Composition
layout grids visual center
Alignment
gives strength
Contrast
draws attention
Balance
unbalance creates tension
Proximity
defines relationships
Harmony
unity
Anyone can make cool design.
Purpose: Have a reason for what you do. Be able to state why you did what you did (As a designer)
Go here first:
Visit these pages in order to get a progessively detailed intro to design.