| IMDB |
 |
 |
|
|
|
| IMDB ranked 4/6 |
| First Impression - Not very professional looking - Very user friendly - The pages are consistent Navigation - Navigation is fairly easy - The search engine is refined and categorizes all possible outcomes - The categories are on the left hand side to help you view additional info Current - This site is always updated with information - Information on films that have not been released into theatre yet, but are in production are available on this site Useful Applications - On the top right hand corner, there are VHS and DVD indicators which let you know if the film is available, and allows you to purchase Marketing Strategies - The movies on the homepage change to what is available in theatres, giving info on the new releases - There's a Fun&Games section to give consumers a reason to re-visit or to stay E-commerce - Purchasing goes through amazon.com where consumers may feel more comfortable purchasing from a well known company - Shopping cart and credit card payments are easy to use Problems - The year of production is a link to all the movies made in that year, but doesn't give additional info on the date of production, for example the month it was released |
| To visit the 'reel' IMDB click the link.. |