Information
Architecture
Learning, developing, exploring, and navigating knowledge paths
¯
Information architecture is concerned with what
individuals want from a thing and to design the best way for the thing to give
it to them. In other words, information architecture is the practice of
making information understandable and presents it so it conveys the meaning it
is supposed to.
In information architecture,
tasks arrive from questions, not answers.
In addition, there are five ways
to organize information:
|
Location |
Position,
place or area having definite limits (atlases and travel guides) |
|
Alphabet |
Language
letters in conventional order (words dictionary) |
|
Time |
Sequence
of events or things following one another (history and stories) |
|
Category |
A
knowledge division or class (subjects encyclopedia) |
|
Hierarchy |
Subject
rank (best to worst, biggest to smallest, fastest to slowest, least expensive
to most, etc.) |
Design is choosing the right way
to present information and how to help individuals navigate through it. In
other words, a good design makes something good instead of just look good.
Challenge is discovering the connection that leads from
information to memory. The connection is learning, and learning is
remembering what one is interested in.
|
Well designed temporal life |
Poorly designed temporal life |
|
Each day is interesting |
Interests are replaced by accumulating funds and
power. |
|
Temporal life is a collection of hobbies, a
collection of interests. |
Temporal life is a matter of things done during
the day and things done during the evening or weekend. |
|
Everything one does is driven by and connected
to real interests, which affect how one look at products they make. |
|
|
One benefits from being able to have clearer
conversations with clients and staff. |
|
|
One is creative because they have problems they
want to address, and they can converse through the inquiry or solution
process. |
|
For more information, consider Michael Hopkins Inc. Magazine article “Get Dumb and Grow Rich—Most people sell
their expertise, Richard Saul Wurman sells his ignorance” and his interview
Wurman Out Loud.[1] Inc.
Magazine compiled these presentations as an ‘Innovate!’ piece to communicate that answers do not matter, it is
the questions that one asks.
Objective Thinker
Voicemail: 303.362.8425
[1] Hopkins, Michael, Inc. Magazine, “Get Dumb and
Grow Rich—Most people sell their expertise, Richard Saul Wurman sells his
ignorance”, May 1997, pp. 60-67.